Before we Strat lets quickly understand what is Digital and Traditional Marketing?
Traditional marketing refers to the Marketing Strategy in Which the channels of marketing are not online. this marketing form is one of the oldest forms of Marketing and most researched form According to Hubspot
Digital Marketing is a marketing approach to promote a business on various digital platforms. The primary goal of digital marketing is to reach our target audience based on their demographics, behaviors, and interests to generate brand awareness, traffic, and leads. Digital marketing is the most cost-effective marketing strategy with high ROI compared with traditional marketing.
Differences between Traditional and Digital Marketing.
1. Target Audience
In Traditional Marketing reaching Local Audiences mostly within town/village is easy. in this marketing strategy, you can't reach wider or global Audiences & no personalized ads.
Where as in Digital marketing lets you reach the targeted audience globally from all around the world. In this marketing strategy, you can target audiences and can show ads Personalized ads.
2. Consumer Interaction
Consumer interaction is very less in traditional marketing as the promotional channels of traditional marketing are not flexible enough to interact with consumers directly.
on the other side, Digital marketing offers a number of platforms to consumers like Social media, Website, Apps to collect feedback from the consumers of their products and services to improve Quantity and increases the conversion rate in the end and many other Benefits.
3. Marketing Cost
Printing, Radio/ T.v advertisements are expensive in Traditional marketing which leads this marketing strategy more expensive at the end to any Business.
Digital marketing is the most cost-effective marketing strategy with high ROI compared with traditional marketing. You can grow your Business through different Digital Channels for Free Like Social media and Google my Business etc.
4. Marketing Analysis
It is very difficult to calculate accurate sales with Traditional Campaigns or to keep a track of Key performing indicator (KPI)
the Business needs to depend on rely on surveys and the finding of the market which may be not 100% accurate.
On this side of marketing, Strategy Data and facts are recorded and stored in online servers which makes it easy for the advertiser to analyze return over investment on the Digital Campaign.
5. Marketing Approach
Traditional marketing is more of a personal approach as it is very easy for marketers to have a person-to-person relationship in informing the public or promoting their brand’s name.
The physical presence of the marketers is not at all required in digital marketing, yeas physical presence will be a bonus but is not required and digital marketing allows the marketer to reach a finite number of consumers easily.
Traditional marketing has no proper way of communication as marketing Channels are quite rigid
In the side of Digital marketing promotes two-way communication and thus help to their consumer when they need which gives a feeling to the consumer as they are being listened to and served. Digital platforms like Whatsapp are the presently best known for Communication
These are some major differences between Traditional & Digital marketing.
Is Traditional Marketing still alive?
May be Yes! Maybe No!
Traditional marketing is still a Better option for Branding and many big brands are using it.
Traditional marketing channels include:
- Outdoor (Billboards, bus/taxi wraps, posters, etc)
- Broadcasting (TV, Radio, etc)
- Print (Magazines, newspapers, etc)
- Direct Mail (catalogs etc)
- Telemarketing (Phone, text message)
- Window display and signs
But this marketing strategy has its own limitations in it. Traditional Marketing is not a good option for New Business because of the barriers it creates like Budget and not targeted audience
Still here is the reason traditional marketing is alive - Creativity
Example 1 - Billboard for Ponds face wash.
These Billboards catches your attention and easily helps you make an association between the embarrassment of pimples and will help you remember the brand take note of the ad.
image Source - Googleimages
Creative Work - Ponds
Example 2 - Billboard for Koleston Hair Color
This Billboard is Strategically positioned on a promenade. it has an unspoiled position view of the sea and skyline behind it. The women hair is die-cut in the billboard to capture the variations of koleston naturals color through the different phases of the day and night
Sources - Media Samosa
Excellent use of nature to promote the characteristics of the product.
Example 3 - Billboard Formula toothpaste
A Man tears off the corner of the poster with his teeth, demonstrating the product promise:
"Strengthen your Teeth".
This is the case for this campaign for Formula toothpaste, Carried out in Indonesia
Image Source - SocialSamosa
Is Digital Marketing is Future?
Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well.
There is massive growth in how digital marketing budgets have grown over the years and are expected even more by the coming years. The entire advertising industry is $559B and expected to grow further. In the past few years, Digital Media Marketing has grown rapidly and the present estimation is $186.2 Billion
Image Sorce - Traditional Marketing Vs. Digital Marketing India
Digital marketing channels include:
- Social media (Facebook, Instagram, etc)
- Content marketing
- Affiliate marketing
- Inbound marketing
- Email marketing
- PPC (pay per click)
- SEO (Search engine optimization
Why Digital marketing Channels are best here are some examples of the creative marketing campaign from brands on Digital Channels
Example 1 - Starbucks: Unicorn Frappuccino
Platform used: Instagram
As part of the rollout of its Frappuccino Happy Hour, Starbucks rolled out the Unicorn Frappuccino, for one short week in April 2017.
The purple-and-pink nightmare seized on nearly everything that makes millennials tick (and their older counterparts sick): limited-time scarcity, a fear of missing out, and the sheer Instagrammability of the frozen, pastel-hued abomination.
This particular Starbucks trend of Unicorn Frappuccino was able to Generate nearly 155,000 Instagram posts at that particular time.
Now, what is the Benefit of all these - According to MarketWatch, “global same-store sales and same-store sales in the Americas were up 3 percent for the second quarter.” A perfect example of social media marketing by Starbucks
Source - blog.hootsuite.com
Example 2 - Oreo: “Dunk in the Dark”
Platform used: Twitter
The creative post from Oreo During Super Bowl Blackout of 2013 was heard all over the world
When the power went out in the Superdome during the big game, a team from 360i—the digital marketing agency tasked with maintaining the cookie company’s social accounts—conceptualized, got approval for, and published the tweet within minutes.
But they’d been flexing their real-time-marketing muscles for several years in preparation for Oreo’s 100th anniversary. The team had been using a “war room” strategy with contingency plans and a built-in system of approvals already in place.
This amazing and instead reply for game's post was retweeted 10,000 times in the 1st hour of its live
This shows as the perfect example of the moment marketing for which they win the Super Bowl for Brands that Year and that Tweet Even inspired brands to bottle that magic and use for there products and services.
Source - blog.hootsuite.com
Ultimately both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget, and understanding your target audience.
Creativity plays a crucial role in marketing to reach and convince your consumer for a product or service.
The question shouldn’t be “To the traditional market or to digital market?” Instead, try “How do we use both tactics to market effectively?”
The moral of the story: both digital and traditional marketing can work for you, as long as you know what your audience wants.
But if I have to select one it's very simple and clear for me to go with Digital Marketing
So, there you have it - Hope you like this Answer.
If you have any doubt feel free to ask