4 Ways to Nail Your Facebook Video Marketing Strategy
Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions. But lately, the platform has turned its attention from still photos to video.
If you ask most marketers which content dominates on Facebook, they’ll tell you it is video. It is ideal to find a reliable digital marketing company to take social media marketing services to promote your business and engage more customers. There are certainly some best practices for videos. Below, I’m going to share some important things that you should keep in mind when developing and choosing video creative for Facebook marketing.
Choose the Right Type of Video Content
The first and the most important thing to know is that all videos not have to be one singular type. There are several categories of videos you can use on Facebook and see positive results. Here are just a few.
- User-Generated Content
User-generated content has a lot of benefits and basically no downsides. The videos come off more reliable since they’re actual customers. Many customers are excited to share a brand that they like, so as long as you’re keeping your customers happy, these can be easy to get with a simple request.
- Product Showcase
Video can be a great way to show off the product you’re selling. It doesn’t have to be an infomercial style. It just needs to be sufficient to make your audience feel relaxed with purchasing from you.
Make Sure Your Video Is Formatted Correctly—For Mobile
We live in a multi-device world. Odds are you’ve already engaged with at least two different devices today. Below are two important stats for you:
- Approximately, 65% of the video views on Facebook come from mobile devices.
- And smartphone users hold their phones in vertical orientation 94% of the time.
That means most of the videos watched on Facebook are likely in portrait mode. You should create videos in both portrait and landscape if possible and then leverage the ability to customize your ads by placement and use the orientations appropriately. Take benefit of the space and give your customers a full-screen capability on the device they prefer.
Grab Your Viewer’s Attention in the Opening
Every businessman is fighting to get their customer's attention. There is boundless scrolling to be acceptable on Facebook and amply of other things they can do off the platform itself. And the first step in that fight is to get someone for stopping.
The first 4-6 seconds of your video are crucial. Your opening, or your video's hook, needs to be attention-grabbing and remarkable enough to get someone to stop and watch.
Include a Clear Call to Action
For Facebook video ads, including the call to action in the text surrounding your video as shown above, but also include your call to action in the video itself where possible.
You can do this by having a person say it out loud in the video, using text on the screen, or a combination of both. Get creative. See what works best, but don’t forget to include it.
Facebook video marketing shouldn’t be intimidating, but there are some things to keep in mind to make sure you’re getting the biggest bang for the marketing buck. You can find a leading digital marketing company to take social media marketing services for your business.