What on-page SEO optimization factors would be best in 2020?

digital marketing

What on-page SEO optimization factors would be best in 2020?

On-Page refers to the practice of changing the website as per the guidelines provided by search engine [ Google ] to achieve your desire position

Ranking in organic search today requires optimizing for a combination of factors that search engines consider essential – on-page, off-page and technical Part.

The Basic Fundamental of On-Page Factors are

1. Design Of the website

2. Content of the website

3. On-page Elements

Design of the website

in this part, It's crucial to choose the right web hosting services provider, theme, design, Content structure, etc but if you not creating your site as a mobile-friendly site then you should probably never Think of SEO.

To Explain this Let me Clear the Following Points

1) Is the website is responsive?

Now responsive website matters. yes, it matters why as the majority of users accessing the internet from Mobile as compare to desktops is a much more logical reason than any other to make your website responsive.

2) How is the Experience of users on your site?

It doesn't matter whether your site is viewed on mobile or desktop, Your website must be able to load quickly. when it Comes to user experience Speed does matter and in on-page SEO speed Counts a big difference. Google cares about user experience first and most important. If they click and they don't stick to your site the reason is just because of loading time and Google knows that very well. Website speed brutally impact Ranking as well conversion and at last automatically to ROI

Is Your website contains any virus, malware, or hacked?

Your reputation of Brand, Website visitors, or Profit will likely take a hit if the site is infected with malware. Questionable and irregular activity or signs of malware on your site could make your site seem untrustworthy, destroying your reputation and limiting visitors from returning. mostly malware infected in your site with Plagiarised Themes and plugins which already virus integrated into them.

Content of the website

Rule 101 of Content Optimation is Your Content must be unique which Fulfill the Requriemrnt of the user searching for it. Don't just try to increase your Content length for sake of ranking. the Content feels good when it has what you want in short sentences. you may explain something in depth which is detailed pice of content. try to Keep the content between 500 - 1500 or beyond that if it is required.

When you Copy and paste content from other sites to yours google will penalize you with panda update reason violating rule 101, in other words, Duplicate content. so always check whether your content is unique.

EAT

E- A -T is the core that Google raters use to impose webpages, and websites as a whole. Google has always put high Quality on the top. E- A -T Google make sure the sites which provide quality content must be rewarded with more favorable ranking and site with less quality content get less visibility

On-Page Elements

on-page elements are the Components on the website which can be optimized as per guidelines of search engine.

  1. Domain Optimization
  2. Url Optimization
  3. Title Optimization
  4. Meta Description
  5. Content Optimization
  • Headings
  • Internal links
  • Latent Semantic Keywords
  • Image
  • Social Signals
  • Footer

1. Domain Optimization

Selecting a name for Business is a different Topic but an extension of the Domain has a direct affair with SEO .choosing a relevant extension for the Domain can be significant for SEO. Which extension is good for You? I'll Say go with Location-based extension if your not a University or Government Location-based extension for example if your business is targeting one country.

Let us Take India as our target location country

Then GO with

www.yourdomainname.in

If Australia -

http://www.yourdomainname.au

If USA

http://www.yourdomainname.us

2. URL Optimization

optimizing URLs is another step in on-page optimization. add your target keyword in the URL so that Google can recognize what this page is about.

3. Title Optimization

Title Tag Optimization of your website informs search engines what the page is about. the limit for characters in the title is 70 or less than that. try to include these things in your Title

business and brand name and target keyword which is related to your page.

4. Meta Description

This tag is another sign to search engine which gives penetrations of more info what your page is about. the limit for characters in the meta description is between 155–160 characters.

Content Optimization refers to a practice of Optimizing factors which are directly related to Content on the web page

Headings

The Heading optimization is making one main heading by adding

tags to the title in the blog. there must be only one

tag and The

and

tags on the page - there can be multiple instances of both.

Internal Links

Link building isn't about doing external link building to your website. you can help search engines discover more about your website by adding internal links to the most important page of your site.

Latent Semantic Keywords

in simple words when we have one Keyword or a topic find all relevant keywords and use them in the content, For Example, See these Keywords which are relevant to the topic of Digital Marketing

Image Optimization

Every website uses images in it to make it more visually engaging Content users to read any article and reduce the bounce rate. Adding Alt-tag and name of the image helps Google to learn what is that image is about or who is in it. by this tag, your images can also rank in google image search

Social Signals

It’s single to both User and Search Engine that How Social media handles performing get the best impression with Optimized profile and Even can go with Social media marketing to promote your website

eg:

  • No. of Likes and Followers On FB
  • No. of FB shares.
  • No. of Twitter followers.
  • No. of tweets mentioning including a link to your website.

Giving a direct option to share the article of your website on their social account

Footer

Don't overstuff keywords in anchor text in the footer of the website, give links to relevant and important pages. Try to organize linked in a pattern to follow don't just throw them into a big list. Add your all Social media handles to the footer so that customer can also follow

Final Thoughts

Once You rectify all errors and Finalize your on-page plan implement these changes on the website. these may take time so its recommended to aim for 10-15 pages a week. if it is a new website then do all your research for the keyword, competition, etc then implement these directly into the website

Remember SEO is not a one-and-done deal. It's something you should continually improve upon - HubSpot

Hope you like it.

Did I cover everything if I miss something let me know in the comments

Thanks For Reading.

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