What Is Web Scraping?
Web scraping is the process of extracting data from a website or another source of information. Instead of waiting for long hours to copy-paste information, the 2020 edition of data extraction requires only a few minutes to scrape an entire piece of information.
Web scraping is great. It functions on the main criteria for every business which is data retrieval. In 2020 data is everything and web scraping ensures that you are getting a dose of all that in your business strategies.
Also Read: What is Web Scraping: Introduction, Applications and Best Practices
1. Helps in Price Monitoring
Many businesses fail to get their pricing strategies right. Pricing plays an important part in any b2b business and your brand must set it right. But with so many competitors, how can you identify which pricing strategy will win over your prospect’s attention? Here is when web scraping can help you.
Interesting Read: Top 15 Data Analytics Tools should use in 2020
With web scraping, you can easily scrape through all the pricing information online from various competitors and get the information in your system to monitor. As you analyze them, it becomes easier for you to set the price in which your prospects will revert in a good response.
2. Sufficient Data to Analyse Solutions
The market will not be the same as it is right now. 5 years from now maybe the techniques or the solutions being offered now will be much more advanced. Hence it is important to always keep a track of what is happening in the market. But with such a restricted data platform, how can a brand like yours be able to prep for the new change?
Here is when web scraping can help you. With the data available online from researches or articles or even prospect information a brand like yours can use this as a great opportunity to collect the data which can help you to work on the creation of a solution which your prospects will favor a few years from now. You will also have an idea of how the market is changing and what the ideal image of the market is looking like from a prospect’s point of view. This all can contribute to the wellbeing and growth of your business.
Also Read: 30 Ways to Grow Your Business with Web Scraping
3. Helps in the Generation of Leads
Lead generation is one of the most crucial processes in any business. With lead generation, a brand can tap leads and convert them into a potential sales lead. Hence web scraping understands the importance of this process and has a solution that can make your sales agents happy.
With web scraping, you can scrape through all the list of your leads from the social media handles, competitor’s source of information, and any other places where the lead actor is higher. This is great as not only are you receiving all the lead information such as their name, designation, email address, and phone numbers you are also speeding up the process of a lead generation much quicker for the business.
4. Scrapes through Competitor Activities
To be successful, pushing above your competitors is a good start. When you can perform better than your competitors that’s when your identity and your position continue to soar higher. But how would you know what your competitors are doing or what their next plan of action is?
Here is when web scraping can help you. With web scraping, right from their pricing strategies to what their prospects say about them can be easily scraped via the web scraping process. All this information can help in your business plans to mould and create the ideal solution prospects are looking for. Web scraping gives you the liberty to always keep a close eye on their competitors so that before they can levy the advantage, your brand would already be serving prospects’ attention much faster.
5. Sustains Brand Identity
Brand identity can take minutes to fade away. Building up such a reputation takes years of hard work and in 2019 with the competition getting tough there are instances where identity damage is happening more than just being an occasion. Prospects, before they can even consider buying from you, are always on the lookout via the online platform to learn more about what your brand has to offer.
And so in this situation, if they find even one bad review that would be enough to turn their confidence into doubts about investing in your brand. Hence web scraping can be beneficial here. With web scraping, you can easily scrape through all the fraud and bad reviews and get them quickly eliminated. Conducting this action regularly keeps your brand’s identity intact as the elimination of bad reviews are taken care of immediately.
6. Manage Social Media Activities
Social media is the hub where a brand can easily tap leads. Making use of social media is a great way for brands like yours to capture leads. Today everyone is on social media and if you aim to grow your lead count in a more organic manner, social media leads are what you need to look out for.
Social media is the place where you can easily engage with your prospects. From sharing relevant content to creating ads that will trigger attention, identifying what suits your prospect interest is the key to lead generation via this platform. Web scraping helps you to conduct this activity in a more hassle-free manner.
With web scraping you can scrape through significant information such as prospects interest on topics, their opinions, and feedbacks, what catches their interest, what pages are they liking more, what topics they want to learn about and much more. When you have all this information it becomes easier to create a solution that will not only promote your brand in a better way online but also help you create essential solutions which matter and will revert positive responses.
7. Enhances SEO Activities
Did you know that SEO is another important factor that can help to capture leads? SEO content includes using the right keywords in content so that when your prospects want to find a solution, your content should be the first thing they see. But with so many keywords and content is already written online, how can a brand like you push away from the crowd and rank your content higher?
Also Read: https://hirinfotech.com/search-engine-scraping/
Here is when web scraping can help you. With web scraping, you can easily scrape through the common keywords being used by prospects as well as the topics which are garnering more interest and implement the same during your SEO presentations. You can also web scrape your competitor’s information to understand what keywords they are using so that the impact your SEO strategy becomes much better.
8. Helps You Identify Prospects Needs
If a brand invests its time and money targeting the wrong audience, no good can come out of it.
Many businesses fail to understand who are the right audience for them. In order to conduct efficient lead generation, you first need to identify which leads are you targeting?
Web scraping can help you make this process much easier for you. With web scraping, you can scrape through those leads which have shown interest in the business you are in. For instance, say if you are a software company that is selling proxies for a living. Now when you are scraping the leads, you will aim at those individuals whose interest surrounds proxies.
When you capture them that is when you will be able to assist their proxies needs with your solutions. You can also scrape information from social handles who are selling the same solution as you and convert them into a sales lead by directing them towards what you have to offer.
9. Improvise For a Better Solution
Your solution can never be the same currently or 5 years from now. It needs to be constantly improvised and worked upon so that your prospects only receive the best from using it. The market changes, technology grows and the preferences and trends fade away with the launch of new ones, how can you improve your solution to match the standards?
Web scraping can help you. With web scraping, you can conduct automated scraping activities on a regular basis to keep up with the market changes, upcoming trends, prospect feedback, opinions shared about your type of business and the industry you were working on. All of these will keep you insightful and help you to improvise on a solution that will not just excel prospect’s expectations but also help you grow healthier in the long run.
10. Creating Ads for the Target Audience
Not all your audiences are the same. One ad cannot suffice all your target audiences. The reason being a few of your prospects could either be a hot lead or a warm lead. So for warm leads, you may have to show more ads to them to completely convince them to reach out to you. For your existing leads, you might want to show them a different ad that speaks about any new updates on your products. Web scraping can make this process simpler for you. With web scraping, you can easily scrape through information such as prospect behavior, emotionally connect, and many other factors that will help you to create ads to target your various audiences.
While web scraping ensures that you are conducting the process hassle-free, there is one more ingredient that can help you to conduct this process in a more secure manner. The use of proxy servers can ensure the right security measures web scraping activities.