Developing new products is difficult in any industry. In the private brand household chemical products business, the development of new products has its own series of challenges. A 2011 article in the Harvard Business Review stressed that the chances of success in launching new products were slim.
Developing new products is difficult in any industry. In the private brand household chemical products business, the development of new products has its own series of challenges. A 2011 article in the Harvard Business Review stressed that the chances of success in launching new products were slim. It is also pointed out that the key to overcome these problems is adequate preparation. If you follow some standard guidelines, the product development process will not be so complicated. The following is a simple outline to help product managers and product development engineers understand the steps of putting a successful product together and preparing for customer success.
Many household chemical products are standard formulations and have been used for many years. Products such as acetone, soap and hydrogen peroxide are made from commercial raw materials, which are easy to purchase, mix and bottle. But consumers are looking for innovation and want to try new changes. What consumers want is natural, more effective, more convenient, better smell, better appearance of products. For these reasons, companies always seek to innovate their products in order to gain competitiveness and more market share. Developing your chemical formulation is an iterative process that defines your product goals based on the following dimensions: effectiveness, cost, health, sustainability, safety, and manufacturability.
One of the most important considerations before launching a new product is to make sure the product works properly. It seems simple, isn't it? It's not true. It is almost impossible to understand all the possible changes and conditions that your product will be used or misused. Testing the effectiveness of your product can prevent excessive returns or recalls by consumers. Product testing can also prevent potential legal action for harm caused by product abuse. Here is a short list of companies that can test the composition and effectiveness of chemical products.
Compatibility of your chemical formulation and packaging materials is a necessary consideration in liquid packaging and bottle filling. You have to choose plastic and metal containers that are compatible with your material and can be used for a long time. We published a blog post on this topic. In addition, boxes, printing suppliers, bottle caps, bags and labels must be selected for your complete packaging solution. Packaging should also be innovative and convenient for consumers. Consumers often make purchase decisions based on packaging. Convenient features such as disposable use, easy to open, reusable seal, one handed use attract consumers and differentiate your product on the shelf. Sustainable packaging has become an expectation of consumers. Consumers want to know if the products they buy contribute to the health of the environment.
We can see the bar code on everything we buy in the store. Any product sold in a retail store needs to be bar coded on the package. Bar codes, sometimes referred to as UPC codes, are assigned to each product and consist of 12 digits. The most typical representation of these numbers is a special size line printed in a small box on the package. An organization called GS1 defines the bar code specification. If you want to sell a product to a retail store, you need to create a barcode for each product. GS1 provides a simple guide for you to complete the bar code steps. See the following link: gs1.org
The purpose of the stability test is to provide evidence of exposure to environmental conditions such as heat, cold, humidity, light. This information can be used to determine the shelf life of a product, as well as to evaluate packaging stability and consumer safety factors. One way to do stability testing is to leave the packaged product on the shelf for a long time to see how well it can tolerate. However, most product developers can't wait for a few years, so they rely on testing in professional laboratories that can effectively speed up time testing. In addition to accelerating time testing, the laboratory can also introduce environmental variables. Stability test is essential in the development of chemical products. The following is a short list of laboratories specializing in chemical stability testing.