How SEO Services Effect Startups and Small Businesses?
For many people, SEO is surrounded by question marks. However, SEO is certainly not a black box. It is something that everyone can and should learn. Especially when you have or manage your own website. That is why this blog post, in which we share our knowledge and give a large number of SEO tips. This way you learn how to divide your time and attention when optimizing your site.
What is SEO?
SEO stands for Search Engine Optimization. SEO service stands for improving a website, with the aim of getting higher positions in the organic search results of search engines. The higher a website ranks on important keywords, the greater the chance that users will visit that website. Because SEO, unlike SEA, does not cost money per click, it is a sustainable way to generate more website visitors.
SEO and specific website wishes
Sometimes the wishes of a website owner or developer actually go against SEO services. For example, when someone would like to have a slider on their website. A slider is often an external plug-in that makes a website unnecessarily heavy with extra files. That leads to a slower loading page. Sometimes a website owner has a wish that is not useful for SEO. You can say that the playing field lies between:
- Wishes client/website owner;
- Website visitor wishes;
- Conditions to rank well in search engines.
Within this playing field, we as SEO company try to find a happy medium. Interestingly enough, the search engine often keeps the wishes of the website visitor in mind when determining those conditions. As a result, SEO is in many cases automatically good for the user experience that you offer website visitors.
SEO: how do you do that?
In practice, it is not the case that we go through a checklist, give advice, and are done with that. This is because the web, and therefore the playing field, is constantly changing. This change always creates new opportunities and obstacles. An example is a transition from HTTP to HTTPS. When it became known in 2015 that this would count towards the scoring of the results in the search engine, many websites were switched. However, such a transition is a painstaking job. So this must be done with care and in addition, the transition can give you an advantage over the competition.
This is really something that makes SEO so much fun. It is continuously subject to change. This makes it a very challenging course where no two days are the same.
SEO: where do you start?
When you start with SEO, drawing up a plan is the first step. This may sound obvious. You may already have an idea of where and what you want to optimize. However, the danger with SEO services is that you are quickly micromanaging and lose the overview. A clear dot on the horizon can help you with this.
More tips before you start:
- Before you start, have your Toolkit ready. You need these tools to measure effects, track progress, and discover opportunities. Without this tooling, you really have no idea what you are doing.
- In addition, it is important that you have a website and that you have access to the CMS (Content Management System). If you do not have this, you cannot make adjustments to the website.
- Finally, determine KPIs. These key performance indicators help you shape your plan. For example, you can think of a growth of 10% in the organic traffic on your website. Once this KPI has been set, you can then start thinking about how you want to achieve it.
Extra tip for setting your goals:
Remember that SEO won't take effect overnight. SEO is not SEA. Improvements become visible over time through indexation. So set realistic goals and take small steps to reach the ultimate goal. If you try today to be in position 1 tomorrow, you will not succeed.