Google is extremely finicky when it comes to updating its search engine algorithm. Naturally, your search engine rankings keep on fluctuating. It can work in your favor at times, but in most instances, it drives business owners crazy. It’s perfectly understandable, especially when you consider that Google rules the market of search engines. More than eighty-five percent of the internet users rely on Google.
Google is extremely finicky when it comes to updating its search engine algorithm. Naturally, your search engine rankings keep on fluctuating. It can work in your favor at times, but in most instances, it drives business owners crazy. It’s perfectly understandable, especially when you consider that Google rules the market of search engines. More than eighty-five percent of the internet users rely on Google. That’s why you hired the Best SEO Company in India to help you take your site to the top of the search engine results pages. The extra traffic you get turns into more sales almost every time. So, what will happen to your site and its ranking when Google plays the algorithm card again?
Valuable content
If you manage to hire the most reliable and experienced SEO service providers offering E-Commerce SEO Packages, they will tell you to stay calm when Google rolls out its new algorithm. After spending years doing SEO work, these experts believe there’s no point chasing search engine optimization trends that pop up every year. Only a handful of these trends prove to be of any use. Apart from that, they suggest sticking to the ground rules of SEO. In that regard, releasing valuable content consistently is the most useful thing to do. Back in 2011, Google launched an algorithm codenamed “Panda.” The purpose of this algorithm was to prevent content spamming. No one will get away from copying content from authoritative or competitor websites. If you have reason to believe your content pieces are becoming old, you should use specific content-evaluation tools to introduce a few changes.
Enhanced user experience
It’s just like the experts of the Best SEO Company in India said – you should work on the basics of SEO, and you will bypass the negative aspects of Google's algorithm updates. Offering incredible user experiences is part of the basics. Google expects website owners to pay attention to the user experience factor. Just like customers, Google hates slow-loading websites. Instead of banning them, Google reduces the ranking of these sites and pushes them back. Offering incredible user experiences is also about building mobile-friendly websites. It means your site should not only load faster but also work perfectly on mobile devices. If your website works on mobile devices, customers can navigate every page easily.
Credibility from other websites
You can probably guess that gaining credibility from other websites means earning backlinks. It’s nothing more than another website making a hyperlink to your site. Then again, you have to know that every backlink isn’t the same. Google introduced another algorithm called “Penguin” in 2012 to root out spammed backlinks or the ones coming from irrelevant websites. If you have them, you should get rid of them as fast as possible. Otherwise, your visibility will suffer for it. Whenever you pay for the best E-Commerce SEO Packages, the experts overseeing the SEO work will remove such backlinks on your behalf. Google believes in offering quality over quantity. If you have only one credible backlink, it should do the trick.
To conclude
In reality, the internet will provide you truckloads of tips sounding too good to be true. Those who share these things simply make the picture more blurry. These people are responsible for making SEO mysterious. It isn’t as tricky as you think. The problem with following age-old strategies is that they won’t work now. You may end up getting penalized by Google. Instead, you should hire a service provider who knows the basic SEO tactics of today.
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