What are the main steps for good on-page SEO optimization? Here's everything you need to set up for a well-structured blogging business right from the start.
If you are an SEO expert, a professional capable of ranking a site on Google, you can move on. This is a guide for those starting, just starting a blog and wanting simple WordPress SEO tips. To take your first steps in a big way.
However, I also discover small and big SEO mistakes on the sites of people with some experience. My blog, for example, had a turbulent start and it takes very little to lose results. Especially if you want to increase visibility on Google.
Of course, when competitors increase it is difficult to put a site on the front page. But the basic rules are simple. And they bring great benefits. Then there are other techniques, but for now, be sure to follow these KissAnime WordPress SEO tips.
The topics of the post
- Create your self hosted blog
- Choose domain and WordPress hosting
- Use a quality WordPress theme
- Set the SEO URL structure
- Search Console and Google Analytics
- Upload the XML sitemap to the console
- Install WordPress SEO by Yoast
- Optimize the title tags of the pages
- You must enter the meta descriptions
- Work well with SEO keywords
- Create SEO friendly URLs for pages
- Use internal and external links with care
- Don't write for the search engines
- Create a good blog structure
- Speed up page loading
- Optimize images for SEO
- Read the basic Google SEO guides
- Go for responsive design
- Create blog tags and categories with care
- Update and improve old content
- Earn good links with content
- WordPress SEO tips and headers
- Your WordPress SEO tips
Create your self hosted blog
First SEO tip to improve your ranking: start in the best possible way, that is, with a proprietary site. Many prefer to start a free blog, able to start in a few minutes and with zero costs. And this is the mistake you must not make: you will carry it with you for some time. At least until you decide to make a switch from WordPress.com to self-hosted.
Creating a professional blog means being able to change the WordPress theme, modify the code as you see fit, take advantage of a second-level domain and, above all, install any plugin.
If you want to appear high on Google you need to have maximum control over your blog. So put aside your idea of starting with a free blog.
Your problem: you don't know where to start, you have no idea how to load a CMS on the server and you don't know how to use FTP. Are you afraid of doing damage? Don't worry, today there are dozens of providers that allow you to buy a (very comfortable) hosting with pre-installed WordPress.
When they ask you how to insert a meta description or how to do SEO with WordPress you can answer like this: first of all, I have to have a blog owner, I have to be able to change the starting point. And with a free blog, it's not possible. Starting with a self-hosted means saving time and important work.
Choose domain and WordPress hosting
A quality web hosting service affects page loading speed, a ranking factor for Google. Furthermore, having a good uptime allows you to always be reachable by users and by the search engine spider. Does it seem like a business to decide? Here's how to choose the best WordPress hosting.
Of course, you have to choose a good domain as well. I advise you to work mainly on .it and .com, even if the extension does not influence SEO they are increasingly recognizable by people. Also, you can point to an HTTPS domain
So with SSL certificate from the first moment. This is becoming an important signal for people and Google: it is better to avoid unnecessary migrations.
Use a quality WordPress theme
We are always in the initial phase, but even here you can make a difference. To give your blog a good starting point, you need to choose a quality WordPress theme.
What does it mean? I prefer to focus on page loading speed: choose a lean and performing template for the blog. Like, for example, the excellent Genesis.
Set the SEO URL structure
Is your blog online? Before publishing, you need to set the URL of the pages. Which can be included among the main factors of WordPress SEO optimization.
By default WordPress presents the permalinks with a series of numbers: it is the page ID, a not very useful choice for optimization. The address should be clear, simple, crystal clear. A clear micro-content to immediately understand the content of the document. to do this you need to reach the following screen.
This section is found in the WordPress settings, under the permalink entry. The best solutions for SEO: /% category% /% postname% / or % postname%.
In this way, you can have permalinks composed of category and title or the latter. In any case, it is better to avoid the date in the URL. If only because you won't be able to change the publication date without having to do a single redirect.
An important detail: working with permalinks is no joke, these are settings to be made before publishing posts. If you have already set a URL type you cannot change the structure without redirecting. So if you don't know what you are doing consult a webmaster. You risk doing significant and lasting damage.
Search Console and Google Analytics
The basis of WordPress SEO tips: with the first tool you can get valuable information on the health of your site, you can improve performance, and solve problems related to good indexing. With Google Analytics, however, you measure everything: visits, bounce rates, time spent on pages. And conversion goals.
Upload the XML sitemap to the console
Have you signed up for the Search Console? Now upload a sitemap in XML format in the specific section. This solution allows you to suggest all pages of the blog to Google: it is a way to improve the indexing of new resources.
You can also suggest your publications to the search engine. You can use specific sitemap plugins or the extension function mentioned in the next paragraph.
Install WordPress SEO by Yoast
It's time to install one of the best plugins: WordPress SEO by Yoast. This extension allows you to work on a first blog SEO optimization. You can modify several parameters with this tool without resorting to code.
WordPress SEO by Yoast presents a traffic light with a series of points to respect. This step is likely to lead you astray - it's not the ultimate goal to have the green dots on Yoast. This must be a tool to help you go further.
Optimize the title tags of the pages
This is one of the fundamental elements, a WordPress SEO tip to follow to the end: optimize the title tag of all pages. Also categories and home pages.
This text string is considered decisive for SEO, enter (if possible at the beginning) the most important keywords to suggest the topic of the resource to Google. And don't exceed about 65 characters: Google tends to truncate too long title tags.
You must enter the meta descriptions
In addition to the title tag, you must add the meta descriptions on all pages: these texts provide a comment to the page that is reported in the SERP.
This Google meta tag has no ranking power, it is not read as text, but it affects audience clicks. You can enter meta descriptions easily with WordPress SEO by Yoast but also with other plugins like All In One SEO Pack.
Work well with SEO keywords
Writing an article from an SEO perspective is not easy. The SEO tools like Keyword Planner, Ubersuggest, Answer The Public, and Google Trends can help you understand which keywords are best for your project. Here begins the first reflection: on the one hand, there are the informational keywords and on the other the transactional or commercial ones.
That is, those that have a commercial research intent. You have to bring people who want to buy, book, and download something on landing pages and answer questions from the public with informative articles.
The content will be optimized for a keyword, without forgetting that there may be a correlation to control.
Create SEO friendly URLs for pages
You have already given an optimized basic structure to permalinks, this is a good start. Now, remember to work on SEO friendly URLs. This means shortening the addresses of the web pages that automatically take the title words and inserting the keywords separated by dashes. No weird and accented characters, please.
Use internal and external links with care
Internal links are important for suggesting to Google the resources that matter on your blog, but also for allowing people to read new content.
So, if contextualized, insert the internal links that are needed and that allows the article to be complete. The same goes for external links: insert quality links that bring value and help complete the text. Remember to monitor broken links with tools like Screaming Frog and always use descriptive anchor text.
Don't write for the search engines
The writing for the web needs to be addressed in the most natural way possible: tackles a topic at a time, trying to figure out what people want.
Do you have to write long or short content? Choose the right writing, the one capable of satisfying a need with the right number of words, terms, sentences, and phrases.
You don't have to write repeating keywords, you have to use them naturally. Without forcing. By managing synonyms and correlations with the simplicity that imposes natural and pleasant writing for the reader. Paying attention to the syntax.
But also for grammar, punctuation, and spelling. The same goes for the legibility of the text. Communicate the topic immediately, in the first paragraphs, and make the text pleasant from the first glance. Google loves content that people enjoy reading, walls of words without formatting, and impossible to digest.
Create a good blog structure
From the very first moves you make on the blog, remember to create simple and intuitive WordPress menus. You need to get people to get to the most important pages.
This means that in the navigation bar there must be the resources that represent you best. Use clear labels and do not congest the navigation with a thousand links: always focus on the essential. And what matters.
Speed up page loading
The loading speed is essential, it is another factor that influences the positioning, and that represents an essential step to take care of the blog user experience. Use Google Pagespeed Insights to analyze your work.
And follow the changes suggested by the tool to optimize the website. If necessary, install some WordPress plugins to speed up the blog and make it more performing.
Optimize images for SEO
One of the WordPress SEO tips that make a difference. Photos are invisible to Google and to optimize a web page you have to fill in a series of fields to have a good SEO optimization of the images. Here are the points to improve:
- Alternative text.
- Title attribute.
- Image weight.
The weight of the image is an indirect parameter, in the sense that it helps the optimization of the website for the loading speed: a light content halves the time.
This is for the benefit of SEO and user experience. To help you find this balance, I recommend the best tools to reduce image weight and those to crop photos online. This way you can define the visual of your blog to the fullest.
Read the basic Google SEO guides
You often go looking for SEO books and ebooks to improve your skills, and that's a good thing. But first, you have to read the basic guides, the texts that still make a difference today. Headlines: Google SEO Guide, introductory tips for good optimization, webmaster instructions, and quality raters guidelines.
That is the instructions for those who must evaluate and define the quality of a site. To start SEO with WordPress you must first understand what are the essential steps to take.
Go for responsive design
This is a key step, one of the WordPress SEO tips to get the public's positive opinion in the first place. What you do good for people, in reality, you also do for the search engine. Use a responsive template (it is normal) but above all check, the effectiveness of your design on devices on the Google Mobile test: being responsive does not necessarily mean offering an optimal result.
Create blog tags and categories with care
One of the classic blogging problems: duplicate taxonomy content. For this, I advise you to choose tags and categories with care: do not overlap the archives.
And don't generate tags in industrial quantities. These collections of articles must be useful. From the very first publications, use one category per post and two or three tags, without exaggerating. Besides, it aims towards SEO optimization of taxonomies by improving these pages: by modifying the title tag and adding descriptive text.
Update and improve old content
Updating old content is an interesting and fruitful practice. I have reaped great benefits from this solution: Google loves fresh content, always updated and attentive to the needs of the public. So when you can, go back to old content and improve it. Adding something useful, not random text just to add volume. And correct the wrong information, it's important.
Earn good links with content
How to be first on Google? The incoming link is decisive for obtaining the result but you mustn't joke: Mountain View penalizes those who use link schemes.
And most importantly, those who buy or sell links. For now, you should work with content and link earning. This means getting quality links thanks to what you write and post on the blog. Try free guides and e-books, they are always solutions expected by the public and allow you to get spontaneous links.
WordPress SEO tips and headers
The essential key to putting your content in order: you must carefully manage the headers, the titles of the articles. The H1 tag remains the main, the headline which is at the beginning of the text and attracts attention. Then other titles allow you to create a harmonic text: I'm talking about H2 for paragraphs, H3 for subsections, and so on up to H6 in hierarchical order. Trying to respect the sequence.
Headers help Google and the audience understand how you've organized your text, what's important in your article. If you want to improve the presentation of the titles you can create an internal menu with links that lead to the various sections: it is created in an instant with the Table Of Content Plus plugin and gives you great advantages with the site links in the SERP.
Your WordPress SEO tips
It's your turn. Have you focused on good web page optimization? Is on-site SEO at your service? Leave in the comments your writing techniques and the attentions you have used to bring your site up in the SERP. And if you have any questions do not hesitate: publish everything, we find together the solution for WordPress SEO advice.