Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn't taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn't done it sooner
benefits of a website
1 Online Presence 24/7
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline
2 Increase Leads From Online
Gaining visitors to your website is good, but gaining customers is even better! With a well-optimized website, you get your potential leads to call, sign up, or purchase a product from your company. You can turn your website into a leading salesperson for your company.
3 Save Money on Printing
Paper catalogs and brochures can still be helpful in point-of-sale situations, but what if item information changes? It is much easier to have all relevant info on your website, where it will be much cheaper to edit and revise. A combination of print and web marketing materials will likely be the most cost-effective way forward
4 Illustrates Your Businesses Credibility
By having a website presence online, users are given a little more assurance that you are a credible and legitimate business they can feel confident in buying from.
5 FIND CUSTOMERS
Verisign found that 88 percent of U.S. small businesses with a website agree that it’s made it easier for customers to find their business. Today, customers are constantly searching on computers, tablets and smart phones. A website enables them to find your company and learn about your business and what it offers at anytime and anyplace
6 You Can Use It to Learn More About Your Customers
Websites aren’t only about sharing your business with the world. If used correctly, they can also help you learn more about your customers. Then you can use that information to drive more sales and conversions.
You can, for example, set up polls on your website to find out what your visitors are interested in. There are also plenty of online tools that can help you set up full-fledged surveys. You can even track your site’s analytics, and get lots of data on how your visitors behave.
7 Attracts Consumer Attention
Modern consumers do much of their purchasing via online websites, so by having a website for your small business, you are tapping into a different demographic of potential buyer
8 Consumers Can Find You Locally
Many consumers nowadays look for vendors that are close to where they reside, so by having a website for a small business listed locally, you are sure to be found by those in the area.
9 GROW YOUR BUSINESS
Many small businesses aim to expand in the market and reach out to new customers. While face-to-face interactions can be important and business often comes from word-of-mouth, a website gives you a chance to “pass your card out” to thousands online. With an e-commerce store, you can sell items online and ship the product to customers almost anywhere in the world.
10 Growth Opportunity
Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.
If you don’t have a small business website, or the one you do have is out of date and fails to provide an adequate user experience, consider building a new one with the Websites
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