Wedding Tourism in India
Indians are now firmly acclimatized into this culture, where couples now wish to say “I do” amidst artistically curated settings, delicious cuisines, exotic floral decor, and a diverse guest list.
The trend of destination weddings is not precisely an Indian concept; its amalgamation into the Indian culture is inevitable. Organizing a wedding in a small wedding hall for affordable Indian has now become a concept of the past.
Indians are known for spending most of their life savings on their kid’s wedding. The trend is to select most exotic locations with quality decoration theme to celebrate in a big way, usually these days people outsource the same to wedding planners to ensure high standard of hospitality to guests.
While Rajasthan host the maximum number of destination marriages followed by Goa and then Kerala, off-beat hill stations like Mussoorie, Manali and coastal area of the Andaman Islands are also emerging fast targets.With the influence of social media these days, these mentioned locations are perfect for great wedding photoshoots which can be recalled for years to come.
Wedding tourism can be a significant game-changer for the Indian hospitality industry if promoted intelligently. For decades Rajasthan is, of course, the most popular destination in India for hosting royal-themed destination weddings due to the presence of Grand Palaces converted into Heritage Hotels.
Beach, as well as island weddings, is something that needs special mention. India is blessed with a number of serene beaches of Goa and Keralaand tropical islands that elevate the charm of destination weddings to higher levels. One of the most exotic beach wedding destinations in India, Goa, will always leave the newlyweds with more love and affection for each other and sharing memories throughout their life. Not only for wedding, Goa remains the most preferred place for honeymoon travellers in India.
Indian weddings are no longer confined to the boundaries of caste and religion. India is lucky to be diverse in terms of its festivities. It allows us to be creative in different ways. Indian weddings are quickly embracing moving out of their comfort zone, be it in terms of venue, and focus on the overall experience. These weddings are a brilliant mix of tradition and convenience, serving everyone.
The growing demand for destination weddings will play a significant role in transforming the economy of the preferred destination cities and states, and in creating new avenues of growth for the overall hospitality sector and generating employment, promoting art and culture to new heights.
To capitalize on the increasing demand, many travel agencies and tour operators are creating custom tour packages for international travellers to attend Indian wedding ceremonies during their visit to India. Indian weddings are known for their traditional customs that are celebrated over long duration like Ring Ceremony, Ladies Singed, ChooraCeremony, Jaimala, Phere, and so on. Lakhs of youngsters get married, comprising of a growing population and a rising middle class each year. Experts judge the Indian wedding industry potential close to 40-45$ billion with a growth rate of around 20 % a year. It is a recession-proof event.
Long term Impact:
Wedding tourism is an upcoming trend in India. it is similar to medical tourism in the health care sector. These days, people invite international tourists to attend their wedding to make the ceremony more extravagant and more “show biz.”This is a win-win situation as international travellers look at Indian weddings to experience the rich culture and the rituals.
The celebration, with song and dance, and the elaborate, symbolic rituals make Indian weddings vibrant. It draws interest from international travellers. Western wedding traditions are also pretty — the Church rituals are completed after the party. Event is a sort of structured event, whereas here, there’s always. someone would start dancing; there are endless activities, there’s infinite food, there are countless rituals,”
During weddings, travellers get to familiarise themselves with regular Indians, apart from the hotel staff, tour guides, and drivers. “Indians are generally inquisitive people ... their interaction on the ground is valuable for a traveller.”
The above information provide by UEI Global which is best hotel management institute in Chandigarh.