Email Marketing

7 Content Attributes That Damage Your Email Marketing Campaigns

Email marketing has known to be existing since the time internet started to take its steps into adolescence. It is a time-tested method of being in connection with your customers and can yield one of the highest ROIs if neatly done.


Email marketing has known to be existing since the time the internet started to take its steps into adolescence. It is a time-tested method of being in connection with your customers and can yield one of the highest ROIs if neatly done. Statistics reveal that for every dollar spent on email marketing, the return is up to $38. So, it is a worthwhile investment but considering that your customers' inboxes are always full of unread emails and that 80% of the customer base will delete an email if it is not properly optimized makes things quite challenging for the brand and the marketer.

Here are seven typical mistakes that marketers from Reputed Digital Marketing Company make with their email marketing plans.

  1. Highly attractive subject lines that are over-promising.

While it is important to use a proper subject because this line will determine if the customer wants to open the email and read it or simply delete it; it is also equally important to not make it too loud, flashily catchy and attractive, and over-promising because these features make the customer suspicious and doubt the intention of the mail and hence most likely, such emails will end up in the bin.

  1. Poor presentation of the preview text

The preview text is the content that follows the subject line. This one too needs to be concise and precise but encouraging enough for the customer to open the email.

  1. Generic content without a clear objective

Sending emails that have unclear objectives, with content that is haphazard, unorganized, not pertaining to a precise topic will only help in getting the customer confused and unsure. This time he may have opened the email and read through but the next time, he will simply ignore or trash it. The email body needs to be of the highest quality.

  1. Lacking a Call-To-Action

Besides emails that are simply meant as an information aid, email marketing does not fructify if there is no direct CTA on the email body. If your reason for contacting the customer is to inform and push him for a sale, then you need to facilitate the entire process by including a scheme that will prompt the customer to take an action. You cannot simply inform and let him retrospect – your email needs to encourage him to take an action there and then.

  1. Email body filled with too many multimedia elements

Poor presentation can also hit your email marketing strategy below the belt. Accepted that multimedia is very effective – but when over-done or forcefully inserted into content without relevance – it can lead to discontent amongst your customers.

  1. Running an offer for a prolonged period of time

Email marketing generally announces offers and discounts. Running an offer for a longer period of time may have its pros, but one of the major cons of this strategy is that it diverts the customer – does not encourage him to react and act immediately.

  1. Emails that are not device responsive

In this century, you are taking too much for granted if your email does not open well on a smartphone. Remember most of your customers will use their mobile device to open the email and read it.

Follow the above tips that might help you further. Still, you have a question, do not hesitate to connect with us. 

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