For those people, who most of the time stay at home, and also do not have much interest in the online services, television is the most favorite entertainment medium for them. Taking this interest of people into account, XPay.Life renders the service of DTH recharge through which the recharge can be done effortlessly in a jiffy.
While the digital revolution is gaining much traction in a country like India where 80% of the population is from the rural regions. The requirement of the digital technologies that can make quick online bill payment for the rural masses to onboard the digital bandwagon is many. But not every technology has been successful in digitally empowering the regions, the factors pertaining to customer acceptance, ubiquity, choice, digital infrastructure, and context play a main role.
We will discuss each of the following in-depth. When it comes to customer acceptance of digital innovations, there are factors that are associated with the trust and control of financial transactions. There are many instances where-in people are more conditioned to the use of physical cash and are accustomed to the control they have over the cash circulation. Digitizing this framework involves the trust gaining factor. Hence many mobile payment service operators are forced for maintaining cyber-hygiene which was implemented from the government policies and this helping the service providers to maintain the cybersecurity as a priority even while customers are making online Postpaid mobile payment. In recent months it iOS said that technology companies have lost around $500,000 in resolving fraudster hacking and unauthorized transactions through the customer's account.
Hence the most secure channel for payment is the most immediate requirement for the whole customer base irrespective of the rural or urban divide. Also, the other main factor is ubiquity. The importance of being pervasive or omnipresent like the mobile bill payment service provider that can be used to make online recharge DTH. people hate being stranded without money and they need to access their wallets. But in the rural regions where internet connection is low and people are fighting to gain the basic facilities, the expensive smartphones are kept at bay. There are lots of factors to be considered including the financial status and access to the latest technologies within the budget is important to make the
Freedom of choice to make financial transactions through digital methods is the most important factor while making transactions. India is a cash dominant country where the circulation and all the microtransactions happen through the cash. Hence innovating an infrastructure to provide the freedom of using cash and still make the transaction digital was a challenge. This has been solved by a start-up XIPHIAS XPay Life Pvt Ltd that is providing a multitude of payment options for its customers. It is expanding the bill payment sector through ATP kiosk and mobile van especially innovated for digital empowerment of the rural masses.
The contextual importance where people can access high-end technology can be accessed easily and bill payment can be made by accepting cash as a bill payment mode and make the whole transaction digital along with providing popular payment channels like accepting credit and debit cards for bill payment. The location of the kiosks can be found out through the mobile apps as it is GPS enabled and used for Landline Bill Payment through cash.
It also provides services to the rural sector by taking the bill payment kiosk through the mobile vans consisted of the vending machines and mini-ATMs as well to pay utility bills to pay water bill. These vending machines dispense free condoms and sanitary pads after each transaction. This is encouraging rural people to use the latest technologies and slowly transist them to the other prevalent mobile technology. This is bridging the gap between rural and urban technological infrastructure. This is XPay.Life’s USP to make life simpler.
For those people, who most of the time stay at home, and also do not have much interest in the online services, television is the most favorite entertainment medium for them. Taking this interest of people into account, XPay.Life renders the service of DTH recharge through which the recharge can be done effortlessly in a jiffy.
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