Data analytics processes like predictive analytics, operations analytics and HR analytics have proved themselves instrumental in helping companies grow, getting rid of inefficiencies and hiring the best hands
Today it is often suggested by experts that there is gold in the data of a company or the data acquired by a company. And data analytics is the process by which companies ‘mine’ that gold and extract the golden information that can help companies in many forms. Data analytics processes like predictive analytics, operations analytics and HR analytics have proved themselves instrumental in helping companies grow, getting rid of inefficiencies and hiring the best hands!
Data analytics and Data Science have become more popular among businesses over the last few years in particular for a wide range of different reasons. People are already creating more data than ever before – in fact, more data was already created in the past two years than at any time in human history leading up to that point. Analytics helps organizations make sense of that data. It helps them go beyond the raw numbers to unlock the valuable insight hidden underneath.
Today Business Analytics has found applications to a range of industries starting from entertainment, sports and logistics to healthcare, banking and education. Even governmental agencies are hiring people with data analytics skills as digital transformation is sweeping through the world. Thus, you can easily find a job in your field of interest!
Let us understand this with the help of an example-
PepsiCo is one of the largest companies of the world and has its presence worldwide. The company has been making serious efforts in utilizing data analytics by investing on it and digitizing its marketing and consumer insights efforts, so that it can stay ahead of the continuously evolving consumer marketplace.
According to the Chief Financial Officer of the company, data analytics is enabling PepsiCo to increase the efficiency of promotions thereby reaching more customers at the same spend. Moreover, Data analytics has also helped the company to redesign its marketing programs in a way which is both efficient and scalable!
The result of greater emphasis on data analytics by PepsiCo is great as it has a positive impact throughout the organization. Interestingly E-Commerce itself made up $2billion in retail sales for PepsiCo in 2019 and the firm is confident that improved data analytics capabilities will lead to greater growth in the upcoming years!
Data analytics in India?
Data analytics is vital for companies in India because it is the fastest growing economy at the moment with an immense potential for wealth creation. Consequently, the Indian government has been pushing hard for rapid digital transformation and adaptation of data science and data analytics. The business organizations too are well aware of the benefits of data analytics and in 2017 itself the data analytics market of India was evaluated to be around $2.03 billion which is growing at a fast rate.
You too can make data analytics your key to success!
At present there is an acute shortage of trained professionals in the field of data analytics and as a result despite of having plenty of job openings in the market there are hardly any takers. By acquiring data analytics skills you can easily get a well-paid job and grab great opportunities. Go for a data science course in Gurgaon today and acquire all the necessary skills you need to succeed in data analytics. Gurgaon is a great choice because close to the capital, the city has been buzzing with data analytics start-ups and activities of the analytics industry of India. Thus, by going for a data analytics course in Gurgaon you will be close to the industry you will learn more and stand a better chance of landing on a big opportunity.