South West Film

Latest video production trends

The latest video production trends and advice from a leading corporate video production company in the UK.

What are the most Effective Corporate Videos?

As you’re probably aware, video is considered the most effective marketing medium in today’s fast moving world. Businesses are quickly jumping to produce compelling video content to keep pace with social media, millennials and a modern audience. But what are the most effective corporate videos?

Types of effective corporate video


Video presentations are a perennial favourite as they will always be in demand, and can be used for Sales, Operations or even Customer Support.

TV Commercials

TV commercials are always effective corporate videos as they can advertise a single product to the full service range of a company.

Explainer Videos

Although a relatively modern phenomenon, explainer videos are ‘all the rage’ online and in social media. Showing how a product works, or how it can be used, in real-time and with an explanatory voiceover is always well received.

Video Marketing Campaigns

Whether it’s for a sales or marketing campaign, or even just displays at conferences or meetings, video marketing sells far more effectively than almost any other medium.

Digital Designs

With more business being done online than anywhere else it seems, there’s always going to be a market for effective corporate video in Digital Design. Websites, screencasts or just compelling showcases always intrigue and attract new and existing customers.

Blog/Vlog/Social Media

Corporate Video as a form of blogging, or to give it the correct terminology, ‘vlogging’ (i.e. video blogging) is especially massive right now. Companies are taking to social media channels such as Instagram and Youtube to reach new audiences.

What can be included in effective corporate videos?

Although each concept is different, and is a balance between the experience and advice of the video company and the creative vision of the client, there’s many different technological aspects that could be included in effective corporate videos.

  • 360 degree video
  • Virtual tours
  • Three Dimensional (3D) modelling
  • Website design
  • Timelapse
  • Business animation videos
  • Computer Aided Design (CAD)
  • Drone footage
  • Visual Effects

Conclusion: The potential is massive and the possibilities are endless for effective corporate video

Although this is only a short article, there’s many opportunities for businesses to implement effective corporate video. So much so in fact, that this list is in no way complete - the only limit is the creator’s imagination.

Even today, with all the technological advances such as 3D modelling and CAD, it’s highly likely there will be boundless ideas from a professional and creative video companies such as South West Film that will suit any creator’s vision.

This is why it’s important to collaborate with a professional video company, as whilst a client may have a clear vision for their project, it can often be enhanced more using latest technology, trends and content types.

Just like when making a Hollywood movie, it’s a team effort and involves close creative collaboration between a client, a vision, expertise, ideas and technical skills to product that masterpiece!

Search engines interprets video content when determining search rankings. Video agencies recognise this will benefit your business. Think about updating old videos to includes shots of new products, changes of staff.

Strike the perfect balance between engaging your audience, and driving your corporate message home. Find a company that combines brand knowledge, filming skill, technical wizardry, and out and out talent, to make sure you get a production service that you rely on again and again. Video content can really help your business grow and attract more customers to you and therefore bolster sales and generate more income for you.

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