search engine paid marketing (PPC & Google Ads) Company in gurgaon
The world has changed since the invention of internet and this change has developed multiple mediums to advertise and sell product in a cost effective way. One of the most trusted medium to create a lead or sell a product is PPC & Google Ads (Pay per Click & Google Ads). This kind of advertising actually helps to track not only clicks and leads but the impressions to your ads and their reach. PPC is a part of SEM i.e. Search Engine Marketing.
Are you struggling to get traffic on your website? Then let us talk about PPC in a little elaborative way. PPC or pay per click is one of the best ways to get traffic online.
PPC stands for pay per click, it’s a method of online marketing where you can place ads in strategic places online and pay only when the ad is clicked by a visitor. It’s a way to buy visits to your website rather them attracting them organically. For eg if we look at a typical search result page on Google, yahoo or any other search engine, the paid ads are up on the top and usually are labelled as ads, whereas the organic results that come after a consistent right approach and execution of SEO, come underneath. On social media the ads can appear as feed, banner ads and a variety of places too. Facebook, twitter, instagram, youtube and even pinterest have options for paid advertising and for best results for your ads you can hire the best google ad service provider in Gurgaon, IAM Creative Communication PPC and google ads company in Gurgaon,
On top of social media and search results you will see ads placed strategically almost on all kinds of websites all over the internet. But if you want to put your money in advertising, make sure it works and for that you are suggested to hire a search engine paid marketing (PPC & Google Ads) Company or in simple terms SEM paid marketing agency. Their team will study your product and services and will create and plan your ads in a way that you get the best results out of it. Some of the important aspect for PPC and Google ads for any SEM agency:
- Understanding the Business, product or services and the objective of the ad campaign.
- Account Setup; next crucial step for any agency or a company in order to run an ad campaign.
- Integration of profitable Keyword and for that one must do an intensive research.
- Next most important step is to create a Creative Ad Copy, which can attract the reader.
- Creation of a landing Page which can provide the information and make the visitor curious and buy the product.
- Campaign Optimization, it is as important as the above pointers. It ensures that the campaign gives you results.