Since Instagram launched just over ten years ago, a lot has happened. Although the channel is basically about sharing nice pictures, the potential is much greater than that. Here are a number of tips on how to create awesome results by working with Instagram for your business. Come along!
Since Instagram launched just over ten years ago, a lot has happened. Although the channel is basically about sharing nice pictures, the potential is much greater than that. Here are a number of tips on how to create awesome results by working with Instagram for your business. Come along!
Find your niche and stick to it
Does your company work exclusively with Hosting Servers or SMTP Servers? Congratulations, then Instagram is probably just the right forum for you. If you work with complex cloud services, the challenge may be somewhat greater - but nothing is impossible. A hot tip when you want to start with Instagram as a company is to highlight your USP and convey it with the help of pictures and videos. Instagram has over a billion users (!) So it stands out.
Profile is clear
Try to use a uniform and clear imagery when you are on Instagram as a company. For example, choose to always use the same filter or to always have a yellow frame around the images you publish. This creates a visual recognition of the followers and helps to strengthen brand awareness in social media. After all, it is the same brand you convey on your website as on your company's Instagram channel.
Use the employer branding channel
Instagram for business is an obvious choice when it comes to employer branding. Show potential employees (or customers) what a wonderful bunch you are with "behind the scenes" posts on all the fun happening in the office. Don't forget to also share with you some of your expertise and professionalism. Why not record a video to someone coding a website, or something else that highlights your particular area of expertise.
Separate the flow and stories
When on Instagram as a company - keep the feed separate from stories. On Instagram stories or events, you should share some of the fast things happening here and now - maybe a Friday dance, a fun quiz or some highlights from a team meeting. Stories only live for 24 hours and should, therefore, be used more spontaneously. The flow, on the other hand, has a longer life and it is, therefore, worth putting more love on these posts. As a company on Instagram, you should work on a social media strategy and create posts that are tailored to both stories and the flow. Work with different formats such as slides, videos and GIFs to create a live channel.
Don't forget the statistics
Something that separates a business account on Instagram from private Instagram accounts is that you get access to lots of statistics. You can see where in the world your followers are, their age and gender. You can also see what time of day most users visit your channel. This way, you can more easily create a picture of your typical followers and produce material that suits them. Also, use the statistics to create awesome ads in your business account on Instagram. Create a relationship with your subscribers by collecting their email Id and at the best time. Find what is the best day to send them emails here?
Some last tips
Follow other interesting companies
As a company on Instagram, it is good to follow other companies from the same industry that you can be inspired by (without copying anything of course!). Be sure to follow your dream customers - maybe you can start a future collaboration on Instagram? Be active - like and comment on other people's posts - you will probably get the same good deed back.
Use hashtags
It is wise to use some thoughtful hashtags for your posts on your Instagram account. Each hashtag is clickable and your image will appear with other people's images that used the same tag. This is something that can help you increase the visibility of the post.
Dare to test new features
Have you tried broadcasting live on Instagram? It is a feature more companies should use. Maybe you can try broadcasting a webinar via Instagram live?
If you run e-commerce you can now link to your products directly on Instagram. Smart, flexible and simplifies the buying process for your customers!
Finally, you have control over how you can use Instagram for your particular business. So what are you waiting for? Share and share your business on Instagram!
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