How Can Organizations Leverage Salesforce Service Cloud to Resolve Business Problems?
Businesses across the globe have realized the significance of maintaining a great relationship with their customers. To cater to their customers in the best possible way, organizations irrespective of their size and domain are leveraging CRM (Customer Relationship Management) systems to gather and store customer data in a centralized location. This collected data can be analyzed to draw well-informed business insights that can be used by multiple departments such as sales, marketing, etc to achieve business objectives.
Today, the market is flooded with several CRM solutions and one of the most popular and widely adopted systems is a cloud-based platform i.e. Salesforce. Since Salesforce is known to offer highly customizable CRM solutions to businesses, organizations especially rapidly growing ones should opt for the Salesforce service cloud. However, it’s in the best interest of an organization to seek assistance from an experienced Salesforce consulting company.
What is Salesforce Service Cloud?
Launched in 2009, the Salesforce service cloud is a customer service solution that is designed to empower organizations to provide engaging services to their customers. The solution can be leveraged to collect data from social networks and then shared it with customer service agents so that they can cater to their customers in the best possible way.
Listed below are some of the benefits offered by Salesforce service cloud to its subscribers:
Strong Customer Relationship: Salesforce allows customers to get in touch with service agents to resolve their queries and problems. This helps build strong customer relationships, which translates to increased customer retention. Increase Employee Efficiency: Since the Salesforce service cloud can be managed from any device and any place, customers and service agents can get connected with each other easily. Besides customer satisfaction, the productivity and efficiency of service reps also improves significantly.
Increased Customer Data Security: The Salesforce service cloud uses a Multilayered data approach that is necessary for protecting sensitive customer details such as their credit or debit card details, contact information, purchase history, and more.
High Availability: The customer service solution allows customers and service agents to get connected with each other in real-time and across multiple channels including social media sites such as Facebook, Linkedin, Twitter, and more.
Salesforce service cloud is subscribed by businesses due to the plethora of features offered by it. Since the customer service solution offers a 360-degree view of the customers and can automate and streamline service and business processes, service agents can use it to offer personalized services to customers across the globe. So, if you are willing to subscribe to this robust customer service platform then it’s prudent to seek consultation from a certified ‘Salesforce consultant’.