There are so many types of corporate videos like animated videos, testimonials videos, etc. One such popular type is explainer videos. It is highly preferred by businesses these days for many good reasons.
Every business owner wants to take his business on another level of success. And to achieve that they do everything possible. In the last few years, we have seen massive growth in the popularity of corporate videos. There are so many types of corporate videos like animated videos, testimonials videos, etc. One such popular type is explainer videos. It is highly preferred by businesses these days for many good reasons. But before you connect with one of the best corporate film production companies for such videos, continue reading this post to have a fair idea about it.
So, let us get started!
- They are concise
First and foremost, explainer videos are to-the-point and concise. As Robert Weiss says, ‘business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.’ These are generally a few minutes’ long videos which means your audiences won’t have any excuse to bail early. However, writing for such videos can be tricky; a good and professional corporate filmmaker can do that for you and help you grab the maximum eyeballs.
- These videos show problems along with solutions
An explainer video progresses linearly with time. It means you can show several possible problems along with adequate solutions. Showing how your goods and services solve customers’ needs is quite valuable for securing more and more conversions. Although you can also do this by writing an impressive content, it does not have the same impact.
- They are ‘creatively’ creative
Well! The best corporate film production company is never afraid to do creative experiments with these videos. You can add jokes into your script or simply play with animation features! You can even add some interesting music/sound in the background as it will help your audience memorize your videos. As per David Levy, COO of a well-known production house – ‘a video that surprises people, or otherwise delights them, will stick with them indefinitely. It’s a chance to get inside your customer’s mind and stay there if you have the right creative team to make it happen.’
- These videos are versatile and can be used anywhere
Once you have your explainer video ready, you can use it in several different contexts. You can post it on YouTube or simply embed it into your website’s homepage or landing page. These can be used on social media pages and into slideshow presentations. They are universal and short enough to transfer easily.
- Explainer videos are an approachable medium
Although there is a slight learning curve, these videos can prove to be an approachable medium for marketers. You do not need to spend so many years on research and a hefty amount on production for these videos. A reliable film production company can deliver an outstanding video without burning a hole into your pocket. This might be one of the reasons why more and more businesses are now focusing on corporate videos.
- They are quite useful for new as well as old customers
Though the primary function of these videos is to reach new people, these can also be used for existing customers. This is particularly true if there is any learning curve with your services or products because these videos can serve as a tutorial. Savannah Steward says, ‘many of us have become more comfortable learning visually. Delivering information on a product, service, or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.’
- Use these videos to show-off the benefits of your offering first-hand
Thanks to the interesting visual show and running nature of explainer videos, you can make the most out of it by showing the benefits of your goods and services like you can show a brief product demo or a walkthrough of your ‘software’. It will help your targeted people to see what they are buying which is needed to make an informed decision.
- Explainer videos are adaptable
Because these videos are short and fairly easy to edit, you can switch several things around without much hassle. For instance, if you have launched a new feature, you can some more seconds at the end of your video to promote it. Your corporate filmmaker can perfectly do this work for you.
Wrapping Up!
Convinced! But do not know how to start! Just start by looking at the explainer videos posted by your competitors. This will help you find some inspiration and ideas for your videos. After this, hire the best corporate film production company to get the best possible outcomes.
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