Bus Advertising - A Viable Choice For Your Business?

Bus Advertising - A Viable Choice For Your Business?

Buses, taxis and metro trains are three types of vehicles often employed in moving medium advertising. When you advertise, this should do your bidding in persuading potential customers to use your products or services. To reach the most people with this message, you may want to employ cost-effective methods like bus advertising. Buses commonly carry ads for not only private companies, but also for promotional or political campaigns.

Bus advertising actually traces its origins to ads placed on streetcars early in the 20th century. They may also be placed inside shelters at bus stops called bus huts. These vary, some being static posters and some being displays that are illuminated from behind. True bus advertising is actually placed on the vehicle, so that people traveling in your metropolitan area are exposed to the signage.

Some business ads are installed on benches at bus stops, and others can behind inside the bus itself, usually above eye level, where they are likely to be seen by passengers seated or standing on the bus. In addition, some companies use television screens inside metro vehicles like trains and buses, and the programming on these sets can be color or monochrome. Some are interactive.

Buses often have advertising panels placed in the rectangular area above the wheels and below the windows. They can also be painted or pasted onto placards called boards, which have slots that fit inside the fittings on the bus. Nowadays bus advertising has extended to all areas of buses.

By far the catchiest bus ads are the ones that creatively make use of the entire side of the bus, and sometimes the front and rear of the vehicle as well. This is commonly referred to as a bus with an all-over-advertisement.

Some of the original side and panel ads were painted onto the bus, but this resulted in a lot of downtime when the advertiser reached the end of their contract and opted not to renew the bus ads. In those cases, the buses would have to be pulled out of service so they could be stripped or repainted for the next advertiser.

Bus advertising actually traces its origins to ads placed on streetcars early in the 20th century. They may also be placed inside shelters at bus stops called bus huts. These vary, some being static posters and some being displays that are illuminated from behind. True bus advertising is actually placed on the vehicle, so that people traveling in your metropolitan area are exposed to the signage.

Now that many bus ads use self-adhesive vinyl, it makes the job of changing ad campaigns much easier. These can be easily put in place and removed, like decals. This reduces the downtime of each bus used, and the colors can be very vivid, and will stay bright longer than painted boards used to. You could not originally paint or apply decals over the bus' windows, for safety reasons.

Now that transparent coverage techniques are used on windows, you may see entire bus ads that cover the windows as well. Since people can still see out, their safety is not compromised by the transparent coverings.

Screen printing has also given way to digital printing, which can more exactly duplicate digital photographs on the surface of the bus, taxi or train. These digital prints are much closer to duplicates of the original photographs used in the ad campaign. Ads can also be placed on double-decker buses, frequently used in large cities to ferry tourists around to the most popular attractions.

Tom Jacobsen is a Bus Advertising specialist, writing for the prominent Bus Advertising Company - Come and see what we can do for you!

https://streetmediagroup.com/bus-stop-benches/

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