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A logo is an image that symbolizes your business. The purpose of logos is intended to be the face of a company.. They’re meant to visually communicate the unique identity of the brand and what it represents
Logos are a big part of creating a brand and creating a first impression on everyone that interacts with your company.
Designing a logo is a very important phase for your business. Why should you entrust us with that special responsibility? Well, we have a large team of experienced members who can guide you through all the necessary steps and help you weed out the unnecessary choices from the special ones that can really bring out the best for your company. A logo represents everything the company stands for and as such, it can be as quirky or as plain and rustic as you want it to be.
REPRESENTING A LOGO
Keep everyone involved and invested in the outcome. The logo of your company represents each and every employee or worker in your group. It is not an executive decision or something to be designed by a chosen few. If you involve more people in designing the logo then they will end up feeling more and more attached to the symbol and it will bring together the work community at your workplace.
Defining Brand identity
Try to define your brand identity. Ask yourself some serious questions like how to define your company in three words or what are the values that you want to project to your clients? These questions will help you to focus on your brand and project a really unique image.
CHOOSING STYLE AND DESIGN
Spend committed hours trying to find out the specific style and design of a logo that you want to choose for your company. Scroll through the preexisting logos that fall into the categories of rustic or handmade or classic vogue and try to feel out what seems to be special for you.
Types of logo
- Monogram logos
- Pictorial marks
- Abstract logo marks
- The combination mark
- The emblem
1 Monogram logos
Monogram logos or (letter marks) are logos that consist of letters, usually brand initials. A letter mark is a typography-based logo that’s comprised of a few letters, usually a company’s initials.
Similar to a letter mark, a wordmark or logotype is a font-based logo that focuses on a business name alone. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition
3. Pictorial marks
A pictorial mark (sometimes called brand mark or logo symbol) is an icon - or graphics-based logo. A true brand mark is only an image, Because of this, it can be a tricky logo type for new companies or those without strong brand recognition, to use.
4. Abstract logo marks
An abstract mark is a specific type of pictorial logo. Instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.
Mascot logos are logos that involve an illustrated character, Ofen colorful, sometimes cartoonish, and almost always fun, the mascot logo is a great way to create your very own logo brand spokesperson-er, spokes-character
6. The combination mark
A combination mark is a logo comprised wordmark or letter mark and a pictorial mark, abstract mark, or mascot, the picture and text can be laid out, side-by-side, stacked on top of each other. Or integrated together to create an image.
7. The emblem
An emblem logo consists of font inside a symbol or an icon; think badges, seals, and crests, these logos tend to have a traditional appearance about them that can make a striking impact.
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