If you want to generate leads and make a positive impression in front of prospective clients, make sure you aren’t guilty of six common business card mistakes mentioned in this post.
Designing and printing business cards should not be taken lightly. It is an important marketing tool that reflects your brand image and convinces strangers about the quality of your products and services. However, it is possible only if you have an impressive business card or else it will take seconds for a recipient to toss your card in the trash.
If you want to make the most of your business cards, make sure you don’t make the following mistakes when designing and printing them for your company.
Business Cards: Common Mistakes You Should Avoid
1) Missing Contact Information
Needless to say, business cards are meant to provide contact information so the receiver can get in touch with you when needed. Even if you have an attractive business card but if it has no contact details, it is good for nothing. Don’t make this mistake and ensure that you include the following details in your business card.
- Business name
- Personal name
- Job title
- Company’s website
- Company’s address
- Phone number
- Email address
- Social media handles
2) Typos and Misprints
Business cards represent your brand, thus making it essential for them to look professional and flawless. And, nothing screams unprofessionalism more than typos and grammatical errors. No customer would appreciate a brand that doesn’t even care to pay attention to its business card, let alone the products and services it provides. Make sure you double or triple-check every detail in the design before sending the business card for printing. Toronto shouldn’t become ‘Tpronto’ or Mississauga shouldn’t be printed as ‘Misissauga’.
3) Poor Quality Paper
A business card first impresses the eyes of the receiver where colours, fonts and layout steal the show. However, the next step is the receiver holds the card in his/her hand. If your business card is printed on a poor-quality, feather-light paper, it will fail to make a mark. The best bet is to invest in a high-quality paper that doesn’t bleed from a drop of water. It should be pleasing to touch and should make the printed matter stand out.
4) Unreadable Print
Many businesses provide too much information on their business cards or add a lot of icons to make them look eye-catching. In order to do so, designers use tiny fonts and shrink words to fit everything in the template. It is a big mistake that you should avoid. Include only necessary information in the card and optimize the space without losing out on clarity. Remember the purpose of this marketing tool is to give contact details and establish your brand, not to share your company’s annual general report. Also, it is advisable to get in touch with a well-known printing service provider to get high-quality prints.
5) Irrelevant Appearance
When someone looks at your business card, he/she should be able to tell immediately what your business does. If the receiver fails to identify it, you’re not likely to generate leads. Your logo and the layout of the card should have some connection to what you’re selling or what you’re providing. For example, if you’re a dentist, a white business card with a die-cut tooth shape instantly makes the receiver understand that you offer dental services. Having said that, the card should also match your brand’s colour scheme, fonts and graphics to maintain brand consistency.
6) Printing on One Side
Not all businesses are aware of the benefits of double-sided business cards and hence make the mistake of printing only on one side. Use the back side of your card for appointment reminders, mission statements or social media handles. This will help your business gain a competitive advantage by advertising your services on the rear side of the card.
We hope you’ll avoid making the above-mentioned mistakes after reading this blog post. A well-designed business card with clear print on high-quality paper is sure to impress your clients and other prospective customers you meet. Make sure you proofread the business cards before printing to keep spelling mistakes and misprints at bay.