instagram & tiktok analytics
4 Steps to Plan TikTok Marketing Campaigns
TikTok is home to a large number of Generation Z, and also a growing platform of millennials. Each generation has its own group of audience with unique inclinations for content and products. Therefore, "who" and "how" you are going to reach them should be the first step in your campaign planning journey.
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Why is TikTok Analytics Important, and How to Use it
Whether you're a TikToker, a brand or an advertiser, you need to quantify the engagements earned on your TikTok Profile to understand what content works and what doesn’t. This is especially important since TikTok uses machine learning to algorithmically decide what videos to showcase in every users’ TikTok feed.
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TikTok Hashtag Tips for your Brand
Hashtags can help you reach more users based on common interests and expand your brand’s exposure beyond existing followers. Especially so in TikTok, where users actively follow and browse hashtags to discover specific topics of interest. This is why attaching your TikTok content to certain hashtags can help make your brand ride the wave of social trends while boosting exposure and recognition. Here are a few ideas on use-cases of TikTok hashtags for your brand :
5 Unexpected Ways TikTok can Empower your Brand
Social media is most commonly regarded as a push-factor platform for brands to distribute branding and marketing messages, however if fully utilized holistically, it is also the perfect pull-factor channel for brands to have a finger on the pulse of the market and understand industry trends or user behavior.
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How your Brand can leverage TikTok Challenges
TikTok challenges are a fusion of three main components: content, sound, and development (usually dance moves). They can be done by regular TikTok users, or Influencers with large following, or even Brands that dedicate resources to building branding and marketing on TikTok.
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