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The eCommerce industry is a booming business and as such, the competition in this marketplace is extremely fierce. With Amazon leading the race, creating a space for your business can be a challenge for sure. However, with the right approach and tactics, you would undoubtedly be able to create a niche for your business and grow steadily. Mentioned below are a few eCommerce mistakes to avoid when launching an online store. This will ensure that you have a strong and stable foundation from the start, which will help you in the long run.

eCommerce Mistakes to Avoid

Lack of Research: Creating an online store is different than building a business website. It involves a lot more in terms of web design and functionality to understanding how the eCommerce industry work. When you know about your niche market and the goals you should aim for, it becomes easier to accomplish it. Thus, researching your niche market is important, before you get to the actual website building stage.

Long Domain Name: Like mentioned above, there is a lot of competition in the eCommerce market. Here, one of the easiest ways to distinguish your business and stand apart from competitors is to choose a simple domain name that resonates with what you are offering. A long domain name doesn’t have a high recall value. Thus, pick a name that is short and simple, which makes it easy for your target audience to remember.

Selecting the Wrong eCommerce Platform: With the wide variety of available options like Shopify, Magento, and WooCommerce, picking the right eCommerce platform can be a challenge. However, it is essential that you make the right choice by weighing in the pros & cons and checking the features and benefits each is offering. This will ensure that you can offer your customers the best experience and easily scale your business over time without any hassle.

Having a Non-mobile-friendly Website: One of the common eCommerce mistakes that most business owners make is not making their website responsive. With the rise in the use of smartphones, a non-mobile-friendly website can mean a huge loss of potential traffic. It can also affect your site’s ranking, as Google penalizes non-responsive websites. Thus, ensure that your site runs smoothly across all devices and browsers for greater conversion.

Poor Website Speed: A sluggish website is a major reason for a high bounce rate. Customers want quick results and don’t have the patience to wait around for a website to load. As such, ensure that your site’s speed is optimal at all times, which will surely be appreciated by your customers as well as search engines, leading to a high ROI.

Poor Website Security: When you build an eCommerce website, you are dealing with a lot of sensitive data such as the personal information of customers, credit/debit card information, among others. Website hacks, malware and spam are a common concern these days. Thus, website security should be given a top priority, as poor website security could affect your brand’s credibility.

Lack of SEO Strategy: To garner organic traffic and to improve your site’s ranking on the SERPs, having a strong SEO strategy for your website is important. SEO can also help boost the brand’s visibility and help you rank higher for target keywords, leading to increased sales. As such, it is essential to keep up with the latest SEO trends and implement them on your website for the best overall results.

To sum up,

Building an eCommerce website is a huge undertaking. Any mistakes can be fatal for the growth of your business in the online world. So, avoid these mistakes at all costs and to know more about other eCommerce mistakes, check out this infographic guide.

19 Mistakes To Avoid When Launching An Ecommerce Website [Infographic] by the team at HostingClues

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