CUSTOM DIE CUT IDEAS FOR ATTRACTIVE MARKETING MATERIALS

Business cards are not the only way to use the enchanting effects of die cutting. Die cutting can also be used on brochures, folders, postcards, and any other print marketing material that needs a unique touch. The standard die-cut templates can often constrict the potential of the custom die-cut.

If you want to come outside of the traditional printing modes and think outside the box, custom die cutting is a great way to go! It is not only one of the most popular techniques for paper crafting but has also gained momentum with textiles, vinyl, woven fabric, foam, magnets, etc. as well.  Here are seven customized die-cut ideas to make your marketing material utterly gorgeous and eye-catching.

Strengthen a LOGO with Custom Die Cut

Die-cutting is a target that never fails to impress the audiences. When the custom die-cut media reaches the customers for the first time, they are attracted to the cut highlighted areas automatically. What is the primary element in your business that needs your customer’s attention? Logo plays a vital role in every industry.
When you use this technique for logo designing, it emphasizes your company logo and highlights its unique shape. It also brings the logo in the forefront for the audiences to recognize it immediately. When your viewers feel the urge to touch and experience your company logo with their hands, it builds a robust sensory connection between the brand and the customers.
Although there are several die-cut techniques for highlighting your logo, cutting around the outlines of your logo is the most common one. It lets the canvas highlight the shape. You may also use the custom die-cut card stock to cut the logo shape on it directly. Custom die-cut helps to offer a 3D impression on people.

Encourage Tangible Interaction with Custom Die Cut

Designers and marketers focus more on how a particular thing looks. They completely forget that there are other senses too than just looks and appearances. The full-color die-cut printing not only looks good, but it also feels great. You can touch the physically printed media with your hands as much as you can see it with your eyes.
When a custom die-cut vinyl lettering or sticker design looks attractive as well as feels great, it strengthens the recipient’s memory. For instance, when you hand over a business card to your client, the feeling or the sensation is wavering as it feels like any other card that they come across.
But, when you hand out custom shape die-cut business cards, the feeling is different altogether. It makes your client feel the quality, die-cut shapes, and more. They are more likely to feel the difference and hold on to it for some time.
You must always hold the print media in your hand and feel it before handing it over to your potential clients. The sharp edges are the most important things that you would like to remove from the printed material.

Highlight a Particular Image with Custom Die Cuts

If you want to highlight the designs and images effectively, the custom die-cut is the best option to follow. It helps to remove the unwanted white spaces, making the design more prominent. One die-cut image has the power to describe the entire brand.
For example, when you choose a picture of your location, product, or spokesperson and cut around the image, it highlights the whole story. Even when you cut a part of a simple image, die-cutting helps enhance it.  
Custom die-cut stickers, vinyl die-cut vinyl decals, custom vinyl lettering, etc. look more alluring on folders, brochures, hangtags or multi-page projects. The viewers can follow the image as it directs them into the media. These enticing die-cut prints encourage the viewers to touch and feel the image shapes while turning the page.
When you use a die-cut image, the dominant or overpowering visual elements are toned down for a more easy focus. Your design might be sturdy visually. But when you add a cut around the vital components, the viewers are naturally drawn towards the essential part of the picture.
 

Create a Distinguishable Object

The custom die-cut technology helps in boosting your brand by modifying and personalizing the templates according to your choice. You must create a pattern inspired by cut shape. It must be relevant to your business theme as well as have the power to transform the target area into a compelling visual element.
So, while designing a die-cut postcard, pamphlet, or business card, you can use the thematic business images in the product item shapes. For example, a paediatrician’s business card can be teddy bear shape, while a move theatre employee’s business card can be popcorn or tub-shaped.

Die Cutting Typography

The image-based prominent visuals are not always the requirement for the brands. Many times the text-based designs are preferred by the clients. If you want to make your text-based designs dynamic, the uses of custom die-cut are a great way to achieve it.
The customers are usually not attracted to simple packaging.