Google Ads Or Facebook Ads - Which Is Best For You?

Google Adwords and Facebook Ads are the two most popular online advertising platforms right now. Both works on the pay per click model, and the features and utility are quite similar. Therefore, it can be challenging to decide which suits best for your business. Don’t worry, here is a detailed comparison to help you make a decision.

Adwords and FB Ads - Major Differences 

With Adwords, you enter into a bidding war with your competitors for specific keywords, and when your target audience searches for those keywords, the ad offering a higher bid comes on top of the search results. Every time a person clicks on your ad, the bid amount will be deducted from your account. 

Facebook Ads display advertisements to the target audience in the picture, video, or infographic formats. You need to identify your target audience with the help of your branding agency in Dubai to create an effective Facebook Ad campaign. The amount is spent based on the reach your need for your ads.

Why Google Ads?

With Google Ads, you can target specific keywords, and you can make your website, products, or services come on top of the search engine results. The advertising depends on user interests rather than a particular market. You can consult a Google Adwords company in Dubai to set up an effective Adwords campaign for your business. 

As mentioned before, Adwords works on the PPC model, and you need to add an amount to your account and set the maximum bid for each keyword. The amount will be deducted from the account only when a user clicks on the ad, that is, you don’t need to pay for your ad to be displayed on top of the search engine results until your target user clicks on it. 

Adwords uses the power of Google search to display your business on top of the search results. When your target users search for particular information, and if you provide that product or service, they are most likely to click on your ad. With the help of your PPC agency in Dubai, you can get the maximum benefits out of this Google service.

Why FB Ads?

As we saw, Facebook paid ads are different from Adwords. While Adwords works by targeting the customers organically through keywords, on Facebook, you pay to be noticed by potential customers. 

Facebook Ads let you pay based on the extent of reach you need. The money has to be paid in advance, and unlike Google Ads, you will have to pay even if the target customers see the ad and not click on it. You can set up effective FB ad campaigns by approaching a good digital marketing agency in Dubai.