Google’s June 2025 core update started on June 30 and may take up to three weeks to finish, focusing on improving search quality and rewarding helpful, trustworthy content.
Google's June 2025 core update has finally arrived, and boy, is it a doozy! Sudden rank changes have been experienced by many websites. Some websites received the long-awaited boost, while others were made invisible overnight.
If you are a webmaster or an SEO person, you would know about this update. In this blog, we will be dissecting the top 10 things in the June 2025 Google core update and give you actionable SEO advice on how to stay at the top. We also discuss what industry insiders like Glenn Gabe are talking about.
Let's get started!
What is a Google Core Update?
Google core updates are fundamental changes in Google algorithms in how Google prioritizes content in search. Updates occur a few times a year and might affect numerous sites.
Google is trying to present users with better, more useful, and more trustworthy content. This is associated with Google's E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness.
Highlights about Google June 2025 Core Update
Google's June 2025 core update commenced officially on June 30 at 7:34 AM PDT. According to Google, the rollout may take up to three weeks to complete, and ranking fluctuations and volatility are to be expected during this period.
Like other core updates, this update is designed to improve the overall quality and relevance of search results through refinement of how Google evaluates content. There are no publicly declared target signals, but sites can anticipate ranks to shift according to their degrees of alignment with Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) specifications and overall helpfulness.
10 Basic Major Changes in Google June 2025 Core Update
Helpful Content
Pages of helpful content are where Google's attention lies. Pages created solely to rank but don't offer any value can lose their ranks. You have to develop content that answers questions reasonably and truthfully.
E-E-A-T Signals are stronger
Google now places more emphasis on experience and expertise-expressing pages. For instance, pages written by actual experts rank higher than copied or AI-generated work.
More Powerful AI-Detect Spam Identification
Google has strengthened its algorithms to detect poor-quality AI-generated content that is designed to rank alone. Ensure your AI-generated work gets edited, fact-checked, and contributes human value if it is AI-generated.
User Engagement Signals Mean More
More time on site, fewer bounce rates, and improved click-through is the want. Google wants people to find your content helpful and spend more time.
More Control Over Review Content
Reviews must now be descriptive and authentic. Thin or spammy reviews can damage your rankings. This update is connected to the earlier "reviews update" Glenn Gabe mentioned.
Author Bio & Credentials are Important
Google wants to know who is creating the content. Transparency with author bio credentials increases trust signals and enhances E-E-A-T.
Even More Emphasis on Mobile User Experience
Google also favors sites that are fast and responsive on mobile. Slow, clunky pages tend to fall off.
Fresh and Updated Content See a Boost
New pages are performing well. You have a good chance at this if you continually update your information regularly with new facts and knowledge.
Rich Snippets & Structured Data are More Important
Google employs structured data to understand content better. Proper schema markup assists you in getting featured snippets and rich results.
Localization Signals Get Stronger
Google is placing more emphasis on local relevance. Local businesses and geographically-niched content can rank better if properly optimized.
Glenn Gabe's Thoughts About Google June 2025 Core Update
SEO specialist Glenn Gabe observed the update and published about it on X (Twitter).
"Good Morning, Google Land! Core Update Notes. It appears the update is just beginning to land… I'm noticing surges and drops beginning based on running visibility reporting for ~4K sites by verticals this morning (and digging into the largest surges/drops). I'm also noticing movement for some clients where I'm already seeing shifts in their reporting.". I'm also observing some sites recover with the update after dropping with recent volatility I touched on yesterday (and the last few weeks).
On that front, Google has been adamant that core updates begin when they say so and not sooner. Anything before that would be something else that they released, which they can definitely do (such as updating certain core systems). Personally, I do believe that we probably had a review update the last week or two… I noticed a group of sites that were affected by a review updates drop, or spike.
Most of the SEOs have seen fluctuations in their rankings, and some sites are recovering from historical penalties.
Actionable SEO Tips to Follow
As we see many websites' rankings just dropped after Google's june 2025 core update, in this case you don’t need to panic, wait until the rollout is complete. Here are some actionable SEO recovery tips to follow:
✅ Review Your Content
Ensure your content is beneficial and complete. Don’t remove or replace thin content during the Google June 2025 core update.
✅ Enhance Author Pages
Add detailed author profiles with professional credentials and achievements.
✅ Enhance User Experience
Optimize your site to be speedy, easily accessible, and responsive.
✅ Prioritize Real Reviews
Get real reviews from real customers and showcase them publicly.
✅ Use Structured Data
Use schema markup for products, articles, and local business data.
✅ Keep Users Engaged
Include videos, FAQs, or infographics to retain users longer.
✅ Refresh Old Content
Refresh aged articles with new stats, insights, and examples.
✅ Create E-E-A-T
Demonstrate expertise by including case studies, testimonials, and media mentions.
✅ Monitor Analytics
Track traffic drops or surges to check which content is impacted.
✅ Stay Updated
Keep yourself updated with the latest news in real-time by tuning into the experts, such as Glenn Gabe, Search Engine Journal Blog.
What Makes This Update Different?
The Google June 2025 core update is more focused on user satisfaction and real-world experience than the earlier updates. It pushes down "SEO-only" pages and favors pages that truly assist readers.
It's also stricter with AI-generated spam, reviews, and mobile usability, which leads the SEO community to concentrate on quality over hacks. Meanwhile, you must read about the previous Google core update 2025
Conclusion
Google's June 2025 core update is a wake-up call for all content creators and SEO practitioners. Create quality, useful content, develop robust E-E-A-T signals, and communicate with your users.
Be vigilant, take heed from experts such as Glenn Gabe's and Search Engine Journal blog articles, and continuously better yourselves. These adjustments now will have your website primed to rise in the ranks and become future-proof.
FAQs
1️⃣ What is a core update?
A core update is a wide Google search ranking algorithm change that impacts how sites rank in general.
2️⃣ Why did traffic decrease for my site following the June 2025 update?
Your content may no longer be appropriate for Google's new emphasis on helpful content and E-E-A-T. Inspect your quality of content and user signals.
3️⃣ How quickly does recovery from a core update happen?
Recovery happens weeks or months after. You must keep updating your content, E-E-A-T, and user experience.
4️⃣ Are AI posts penalized?
Poor AI posts are penalized. Always incorporate human review and value.
5️⃣ What is E-E-A-T in SEO?
Experience, Expertise, Authoritativeness, and Trustworthiness — rank-promoting necessary ones.
6️⃣ How do I make my site more helpful?
Create content that completely answers users' questions, is simple to understand, and provides useful information.
7️⃣ Should I update existing articles?
Yes! Google now favors new, fresh, and updated valuable content.
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