Push notifications are a simple and convenient delivery channel. They maximize user engagement, drive more traffic and build customer loyalty.
Push notifications are a simple and convenient delivery channel. They maximize user engagement, drive more traffic and build customer loyalty.
However, setting up such a system requires a certain amount of know-how. And for good reason, it is a subject to manage sparingly at the risk of compromising your relationship with its customers.
To help you understand the ins and outs of such a topic, check out this new article.
Push notification: what are we talking about?
Generally linked to a smartphone via an application, push notification is an alert message sent from a server to a web browser. Whether idle or in use, as long as the device is connected to the Internet, it can receive a push notification as long as it is enabled.
This is the limit of such a communication channel, if you send alert messages incessantly, a user will quickly feel invaded and disable the notification, or even uninstall the application of his device.
For proof, in 2018, 74% of the users of applications find it "inadmissible" to receive more than 5 alert messages per day.
Why send push notifications?
The implementation of a push notification system can be a real lever to generate traffic and optimize the visibility of a site . This type of message arouses the interest and curiosity of the targets because it is short and hard-hitting.
If you have not yet implemented or developed your mobile push notification system, you should definitely think about it. The results of a study conducted by Médiamétrie in 2018 revealed that in terms of web browsing, the mobile is ahead of the desktop.
Alert messages allow you to communicate quickly with your customers. So you can inform them of all the activities of your business in real time. Push notifications have many features:
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several recipients contacted at once,
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sending instantly,
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programming at a specific date planned upstream.
Push notifications are effective in alerting your customers and prospects of your business and professional events. A simple warning message is enough to inform them of your product launch project, trade show, or corporate inauguration.
As you can see, this is a great way to generate traffic and significantly increase the number of visits.
How to effectively use push notifications?
Push notification is an alert message that must be as short as it is accurate. You must be direct when you speak to your customers. If the message reaches your target, they can click the call-to-action button and continue browsing your site for more information. Otherwise, she will ignore it. Simply.
If you have not yet implemented or developed your mobile push notification system, you should definitely think about it. The results of a study conducted by Médiamétrie in 2018 revealed that in terms of web browsing, the mobile is ahead of the desktop.
In world, 54% of Internet users surf on mobile every day. This implies that an alert message sent over mobile will reach more targets and further increase the traffic on your website.
To do this, it is necessary to determine the best timing and frequency of sending alert messages, an analysis of user behaviors and needs, and the importance of the message. So you have to take into account several parameters: characteristics of the information, the time zone of the users, etc.
If you have not yet implemented or developed your mobile push notification system, you should definitely think about it. The results of a study conducted by Médiamétrie in 2018 revealed that in terms of web browsing, the mobile is ahead of the desktop.
Author Bio - I’m Anne Sorber and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends. I am working in a digital marketing company in Jaipur as a marketing manager.
