Digital marketing considers being a new thing years ago. It was a luxury to have a commercial website, not to mention a digital marketing strategy that included email newsletters and search engine ads. Today, businesses cannot compete effectively without digital presence solutions, comprehensive website analytics, and marketing tactics. As digital marketing has grown over the years, so has the way companies handle it. Large companies often have their digital marketing teams, with social media managers and search engine optimization specialists. Those who don't have, outsource the company's digital marketing needs are often the preferred solution.
If any of the following problems you observe, seeking professional help from Digital Media Marketing Agency In Chicago, Il with your digital presence solutions may be your need.
Your Refund Rate Is High and Your Conversion Rate Low
Your website acts as the digital gateway to your business. For more customers to buy, sign up for newsletters, or schedule appointments with service professionals, your website needs to be well designed and present engaging content. Otherwise, potential customers will quickly leave your website and will most likely never return.
Not Sure of Refund Rates
Everyone is an expert in something. No one is an expert on everything.
Many entrepreneurs started their businesses without having a degree in marketing. Take the hypothetical example. Harry is a Certified Public Accountant who is very good at helping clients manage their financial affairs. Harry starts his own business and creates a website for him.
Even Harry was a popular CPA at the company he previously worked for, and he hopes his own business will be just as popular. But most people who visit Harry's website abandon it after visiting only one page. (It's a bounce, and the percentage of visitors that do it is a bounce rate.) Harry reads a bit and realizes that having a digital marketing strategy is essential. But he has to follow tax laws and meet with his clients, and he doesn't have time to deal with bounce rates. Harry realizes that it is time to hire a digital marketing team to handle the analytics and marketing solutions.
Your Short-Term Goals Have Become Long-Term Goals
Goal setting is a crucial characteristic of influential business owners and managers. SMART goals are specific, measurable, achievable (or achievable), relevant (or realistic), and timely. Countless successful business owners use the SMART goal-setting model to drive their business forward. Of course, once you've set your SMART goals, you need to check them regularly to make sure you're still on the right track. And if you're going the wrong way, you're probably overworked.
You Do Not About Your Target Audience Is
Your entire digital presence solutions should flow from your buyer profiles and those buyer profiles base on your target audience. If you don't know who you sell your products or services to, it's time to get help with your digital marketing strategy. An experienced marketer can identify your customers and develop detailed buyer profiles, allowing your ads to go directly to the people most likely to buy your products.
Your Current Marketing Campaign Is Not Scalable
Few companies stick to the same marketing strategies year after year. Some marketing channels and strategies may work for a time, but they are not necessarily scalable. When it's time to move your brand to the upper level, reach more leads, and generate higher sales, you need a team of digital marketing experts who can help you revamp your strategy.
Your Website Does Not Present the Voice, Mission, or Message of Your Brand
Each brand must have its voice and its values. Executives and employees can understand what it is, but is it your target audience? If the target audience does not know its values, something is missing in their digital marketing strategy. Let's say Harry, the CPA, built his business on the importance of integrity, honesty, and transparency. But for now, his website only lists his services, specialties, location, and hours. Perhaps Harry also has a short biography of himself and his credentials, but that's not enough to interact with his target audience.
Your Website Has Not to Meet Many Visitors
Website traffic is essential in the digital age. If your site stats have flopped or your site has never seen spikes in traffic, it's time to outsource your digital presence. digital marketing companies Chicago says-Digital marketers use effective inbound marketing and search engine optimization techniques to put your brand in more eyes and convert visitors into customers.
Your Website Is Not Receiving Mobile Traffic
Nowadays, effective websites must be navigable on any device, including laptops, iPads, and smartphones. Many online shoppers use mobile devices to search the web. If your website doesn't optimize for mobile traffic, those visitors will recover quickly without making a purchase or signing up for a newsletter.
You Don't Know How to Measure Your Results or Work with Digital Analysis
Google Analytics is a powerful marketing tool that business owners can use to determine who visits their website, what they do, what pages they visit, and what they buy. For example, Google Analytics allows the website to view data in the following categories:
- Visits / sessions
- Unique pageviews
- Unique Visitors
- The hits
- Bounce rate
- Time on page
- Direct traffic/referrer traffic
- Organic search traffic
- Paid search traffic
- Events (edit)
If you don't know about this terminology, you have a long way to go. You can spend hours researching resources to understand, interpret, and apply Google Analytics.
You Find Frustrative and Confusing Social Media Platforms
Social media marketing is the central part of overall digital presence solutions. Most business owners recognize it, although many of them are not comfortable using it. It is especially true for pre-millennial business owners. There is a learning curve connected with social media marketing, so avoid the frustration and hire a team of experts to tackle it.
Your business will get benefits if you contact a dominant digital marketing agency to gain access to a complete menu of digital presence solutions, including e-blasts, newsletters, social media marketing, search engine marketing, and reputation management services. Their digital marketers can put your brand in front of millions of eyes. They with local and national businesses, so contact them today to start working toward your growth goals.