In this article, we are discussing a little bit more about SMS Marketing; what is it? Is it still trendy or no longer besides some interesting facts and statistics about it? Read more and enjoy being enlightened.
When you hear about SMS marketing, one word might come to mind: obsolete.
For many people, SMS is literally a thing of the past that you no longer have to really pay attention to. If you're a frequent user, you're probably right. However, if you have a company/business or are engaged in marketing, one of the most powerful and complementary channels that you can incorporate into your strategy may be lacking something.
Would you like to know more about this? Well, in this post, we are explaining everything to you.
1. What's SMS Marketing
SMS marketing is a strategy used by mobile text messaging to distribute advertising messages to users who have given their permission to receive them.
It's a direct marketing channel dependent on user consent. Its most common function is to generate loyalty and recurrence in users who are already customers of our business, i.e. They have bought at least one service or product.
2. Is the SMS still valid?
It is true that, at the consumer level, SMS has basically been abandoned, replaced by instant messaging apps such as WhatsApp or Telegram, and by the popularisation of social networks over the last decade. Have you ever heard of sms text marketing laws? Follow the link to learn more about them.
However, the fact that smartphones have kept them, paved the way for businesses to send alerts and give their customers more efficiently than those other networks, oversaturated with content and still relying on the uncertainty of the bid price to get traffic.
Faced with these drawbacks, SMS provides a stable price, a simpler channel, and high performance to attract the attention of the customer.
These factors have made texting a medium that still has a lot to say in terms of marketing today, although it has long since abandoned the role of interacting with individual users.
3. The statistics on SMS used for marketing
In order to contextualize the value and potential of text messages as part of a strategy to maintain a profitable relationship with your subscribers or clients, below you can see some striking SMS statistics applied to marketing:
3.1 On average, SMSs have an open rate of 98 percent.
This number reflects a substantial improvement compared to other platforms, such as email. A large part of its effectiveness comes from this function.
3.2 They are a very engaging medium: 45 percent of users respond to brand messages created for this purpose.
Another statistic that shows a great advantage over other networks with a much lower rate of interaction.
3.3 It is a low-saturation channel: 61% of businesses do not use it.
If it's not used by your competition, it's a smart way to separate yourself from them. You don't want to be left behind if you use it.
3.4 For commercial purposes, 85 percent of customers choose to receive an SMS before an email or phone call.
The fact that it has lost a large part of its communicative usage makes it a medium that consumers have basically abandoned as recipients of alerts, promotions, and alerts without interrupting other platforms that they use for other purposes, such as social networks.
3.5 The use of SMS for marketing in b2b and b2c companies has grown by 197 percent over the last two years.
As we have already indicated, despite the fact that it is definitely a veteran technology, its use is again a trend.
3.6 The average response time to the SMS is 90 seconds from receipt of the SMS.
The time from which the user receives a message before he/she interacts with it is essential in terms of performance, interaction, and conversion. In this context, text messages are one of the shortest-term channels of contact.
If you managed to reach this part of the article, I hope that you enjoyed the reading as I enjoyed the writing.
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