Tricks about Getting Your Mail Opened and Responding By Customer

Despite our technological advances in today’s society, where ads are more attractive, colorful, and bright, and digital video is 3D, customers are still more intrigued by getting a piece of mail that is personalized to them. Direct mail, even in 2020, still has the highest return on investment (ROI) than any other marketing tactic out there (other than word of mouth, but that’s free anyway). Customers typically open most of the mail they receive, and hands down, marketers agree with the following tips & tricks in order to maximize customer engagements.

Here we will discuss some of the most important things that we need to know before starting sending emails to your customers.

Personalization

First of all, while many companies go for every mailbox type of campaign or advertisement, they target specific zip code, it is important to remember that you should be looking to customize the name on the envelope. Even though direct mail has the highest engagement of all marketing, your customer is still going to filter through their junk mail. You do not want your mail thrown away on trash with the weekly sales ads, so you need to make it stand out. Address it to the customer, or make your greeting warmer than “Current Resident”.

Pick Your Envelope!

Customers love getting packages in the mail, but those are costly. Sending differently shaped cards in the mail is also effective, but can cost you at the post office. Not to mention, they can slip inside other advertisements, and be lost inadvertently! The best solution is to use a standard business envelope style (envelope is the specific template that we used in email marketing or advertising that have colorful funts, allow images, videos and content, etc). These are clean, professional, and allow for the content inside the envelope to really wow the customer. Not to mention, these envelopes are commonly used and have a certain amount of trust and urgency conveyed with them.

QR Codes

A great way to increase productivity and get customers immediately engaged with your content is the use of best productivity tools 2020 is QR code. Smartphones are able to scan the code and bring your customers to a page, such as your website. This means you can see how many people are getting your direct mail, as well as giving the customer a quick way to engage with your website. If your product is complex, then it adds an explanation video linked to the QR code. You can even create a fun way for customers to sign up for product information, newsletters, or even set up their first order!

Present Your Content Well

According to our studies the 82% trends of direct mail are read for one minute or more, which means you already have an advantage over email campaigns or advertisements, so use that time effectively! Colorful graphics, a warm introduction, lively pictures, add animated or edited videos, and add most useful related links, all encourage the reader to keep reading and to hopefully respond in some way. You can further your engagement levels, depending on the type of envelope style that you use in your emails. The most important thing to remember is to state your purpose clearly, then give the details.

When a company, like yours, reaches out to customers via direct mail, you are not only supporting the local post but also making the first impression on a customer. You will never have to worry about page load times, or if it looks right on the browser. All you have to worry about is making sure they open it.