Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action
What is Content Marketing
Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action
Content Marketing Strategy
Let me go in a simple way, here is how while creating your content Strategy ask yourself that WHY you are creating this Content... WHO you helping with this content..and finally HOW you are going to help them in a way that no one else can..
The main reason behind Content Marketing is to Build Audiences and achieve the desired goal. As of today world, almost all Organizations are using content marketing strategies to build audiences and make a loyal consumer of the organization
Content Marketing Plan
Before you make a plan you must have a content marketing strategy that can be created depending upon the type of the business, location, and Trends. In simple words, a content marketing plan should include detailed information like key topics to cover, what is the content type, when to share, How to Share, and Where to Share and Specific call to action in the content you will include.
Content is something that where you put your ideas and thoughts into and that makes it very important to keep it updated with the latest trends in the business.
Here are the top content marketing trends in 2020
Learning the Aim of the User’s Search
Neil Patel, co-founder of Hello Bar says that “There’s no such thing as people typing in random queries without a reason for typing in those queries. A searcher must have intent.”
Remember that one of the dominating factors of ranking in the Goole search engine is understanding the intention of the user’s search.
Focus more on the Keyword specification for the right targeted audiences to get the right information to use
- Informational search: Keywords may be specified to acquire knowledge about something, e.g what is Digital Marketing, new Nike shoes review
- Navigational search: Use of keywords to get into a site, e.g YouTube kids, BBC news.
- Transitional search: Keywords will be given for purchasing something, e.g buy iPhone 11, Headsets.
To make your content marketing strategy perfect you must understand the intent of the users so that you can deliver better than before. This trend is maybe new now but will be going to continue in the upcoming years also
Voice search in smart Devices
The key tech which going to drive the content into the smart devices in 2020 and beyond. More importantly, Brands are more interested in bringing the voice search in the smart device because the consumer is asking for it. As of Jan 2018, the number of monthly searches reached over 1 billion and I think that now more than 40% of the searches are voice searches.
What are you waiting for?
use this trend to skyrocket your business before your competition takes over it?
How to optimize for the voice search
To optimize for voice search you need to understand the user how a user carry a search query for example: for text search user maybe going for “Digital Marketing Course 2020”
But in the voice search user, maybe going for “What is the Best Digital marketing course in Hyderabad in the year 2020” there you go. Focus on the more effective Headline and long-tail keywords to trigger in the voice search
Social media
In the olden day’s newspapers, billboards, and tv ads are used only one and best Marketing Strategy but now time changes Social media are becoming the major advertising Channels to promote business and services online at a much cheaper cost and better ROI
Why Brands are on Social Media Channels
- According to MarketingSherpa, 95% of adults falling under ages 18 to 34 are following a brand on social media. Therefore, people respond to you effectively
- According to Statista, the global digital population is just over 4 billion. That includes 3.7 billion mobile internet users. There are also just over 3 billion social media users
If you currently not optimizing for social media then this is the right time to do so. The point is social media doesn’t work by posting random staff instead create a content plan of the month that provides value to the audiences.
Podcasts & Webinars
Another noticeable way to present content is thought video stream and voices podcast consumers are more likely to watch a video instead of reading a blog or listen to the audio instead of reading again.
Jayson DeMers predicts “Live video will stabilize as an available means of communication by 2020”.
Videos are powerful enough to motivate consumers or make emotional to take actions in the sales process. The Future is a video
When you create audio or video content & Post live streaming videos, you can communicate with your audience, answer their queries, host interviews with experts, give product demonstrations, and many more. The Content Writing Course is really a different topic maybe I cover it in a future post
Personalized Content
The modern consumer expects brands to engage with highly Personalized content experiences for them. Audiences don’t want the same content as all have from you. Instead, a consumer wants a piece of content that has his interest and needs or benefits and value for him.
Dynamic content Delivery.
Dynamic content is personalized and adapts based on the data you have about the user and on the access time, its goal being to deliver an engaging and satisfying online experience for the visitor. Generally powered by applications and scripts, dynamic content works in tandem with static content. Learn more
What is Dynamic Content? Definition & Examples- Omniconvert
Conclusion
This time is really harder than anything to attract consumers for the business using traditional marketing strategies, it does work but not like you wish or better enough to get ROI also. Content marketing is in trend with lots of benefits and profits if it does in the right way. The Key is to be a successful marketer, always provide your customers with content that is trending and relevant to your industry!
Stay tuned to get more updates on Digital marketing and more!
Thanks for Reading
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