Door hangers are, unfortunately, least talked about. But let us tell you that they can be the cheapest ever effective marketing tool for your small business.
It does not matter which public services you are offering. What matters is that how effectively you advertise them and make them a dire need of the masses. Instead of spending thousands of bucks on digital and print ads, you can use inexpensive and productive Door hangers to gain the attention of customers for your small business. The hype on their low cost and effective branding is not wrong by any means. Let us find out why.
Highly Noticeable:
The best feature of entrance tags is that they are highly noticeable. The chances of losing them in the mail are slim. While they hang loosely on the room entrance handles, these little custom door hanger printing speak volumes. They make it easier to tell the homeowner about your presence in their area and your satisfied clientele established over the years. They also create a sense of personal touch. For instance, you came home tired from the office and found a tag of a home cleaning service hung on the entryway knob. You read it and take it inside. This seemingly useless physical touch, in reality, can make you respond positively to it. And you might end up calling them.
Use of cheaper Raw Material:
Informative door tags are cheaper than direct-mail or flyers. Firstly, because the material used in their production is eco-friendly, recyclable, reusable, and readily available. Secondly, you do not have to pay for the designing, manufacturing, and cost of mailing thousands of postcards or brochures at once. Thus, these tags hanging from room entrance knobs are extremely cheap and beneficial for your smaller and low-budget company.
Precisely Targeted Audience:
Tiny and appealing die-cut door hangers have made marketing ten times effective for smaller businesses. As a local company, one might face problems in setting their targeted audience. But they have to worry no more; gate tags can be put to use after doing a little research on the targeted audience (which age group) and demographics. Obviously, as a lawn maintenance service, one would not waste their time on marketing in a community of apartments or small houses without lawns.
Maximum Details in Limited Space:
Door tags are highly productive in the sense that they can hold plenty of needed information within their small surface area. The front and back of the print door hangers can be put to good use to print essential details on them. From company name, logo, contact information, visuals, and promotion to the service being offered, these tiny hangers can have it all in one go. Since the customer does not have to waste time going online or skimming through long flyer passages, they happily read the door tag and might even use the service if it succeeds in catching attention.
Simple Design and low Print Cost:
As the sole purpose of using cost-effective tags is to make the customers read about your service, it is not at all necessary to overdone their printing and designing. You can custom design them in non-flashy ways. Use simple door hanger printing like moss grass with flowers for lawn service. As handy they may be, people usually discard them after glancing at them. So, do not use expensive gloss covers or UV protection on them. Just mentioning the name in bold, contact details, big headlines, and a simple direct message outdoes it. Further details can be added at the backside of the hanger.
Countless Styling Options:
A plethora of styles and designs are available for door tags to choose from. The most commonly used is a two-sided tag in rectangle shape. It can be colored in up to four colors. It can also be given a foldable shape i.e., with double sides like a center page of a book. Eye-catching mages and taglines can be added to them. Other than the traditional punch out rectangle shapes, circular shapes or printed bags can also be utilized. Die-cut door hangers are also commonly used due to their unique shape and styling.
Reduced Distribution Cost:
The great news about using already cost-effective entrance hangers is that even their distribution costs are lower. In direct mail, one had to use fine envelopes in thousands of amounts and further pay for their postage. However, this is not the case with entryway tags. You do not have to use envelopes or any other add-ons. You can simply hire a person or two to distribute them in your local community. Or maybe more than that for citywide advertisement. And if there are only a hundred houses in your society, you can distribute them yourselves. How wonderful and budget-friendly!
Ever since their genius invention, Printed Door Hangers have brought ease for small businesses. Made of high-quality material with the option of fast customized printing, they are the least time-consuming and cheap tool of advertising. If you are a newly launched eatery, home cleaner, or laundry cleaner service in the town, using entryway hangers is the right choice.
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