WHY SUSTAINABLE FASHION WORLD

WHY SUSTAINABLE FASHION SAYS 'NO' TO BLACK FRIDAY

Black Friday is celebrated this Friday, sustainable fashion is opposed to this popular celebration. The ‘slow fashion’ trend prefers to opt for more environmentally responsible consumer models. At talentiam we analyze the why of this phenomenon.

Sustainable fashion gives wings to consumer responsibility and advocates ethical and moral consumption. According to several experts, Black Friday has an unfair origin: Although Black Friday was originally related to technological products, today there is no industry that is saved from the day of negros black prices ’. Fast fashion is one of the sectors where discounts have become popular and sustainable fashion says 'no' to the proliferation of parties that encourage over-consumption. At talentiam we analyze the reasons that lead green brands not to join Black Friday.

The economy does not adapt to the future

The current economic system, centered on the ideas of capitalism in the western world, was born and developed under the premises of the 20th century. In the last century, the key concept was the growth and economic success of companies: the more the better. Factors such as sustainability, the health of the planet or the well-being of society did not come into play at a time when the most important thing was to generate money for the industry.

In this way, we have grown in a culture focused on consumption where quality is not valued as much as quantity. The developed countries, mainly, have failed to adopt the new consumption trends to the needs of the Earth and have focused all their efforts on continuing to support a hyperconsumption model far from the reality that surrounds us. The economy should stop for a second and analyze the current situation to curb its impact on the survival of the planet. Sustainable fashion is committed to a new economic strategy where consumption is relegated to an act of need, not an act of waste and whim that has a serious impact on our planet.

Green Friday, the sustainable alternative to 'Black Friday'

Sustainable fashion takes new actions to curb consumption on Black Friday. Phenomena like "Green Friday" are expanding with great acceptance for "new consumers." This trend is committed to responsible consumption on Black Friday. Support the purchase of eco-friendly products and access to firms that are committed to sustainable fashion.

As reported by elattelier.com, the Hervidero de Ideas (a creative agency for eco-friendly brands) present some brands that we must have on our radar to consume on Green Friday: Alazia Couture, Real Fábrica, Amapola Vegan Shop, Bella Solera, Biokotton, Cabuya, Chrysalis, Dignity World, Filantropic, Koliflower, Unusual Slow Concept, Laiapapio, Les Volutes, Little Anchovy, Maldita María, Moda en Positivo, Nastasianash, Random Dress, Reset Priority, Santo Fruto, The Circular Project, Tiralahilacha, Vela Pao, Warm and Wild, Souji, Rural It, Posed in Green, Naturtelas and Knitting Noodles, Floritismo.

Buy Nothing Day, the Day Without Purchases

BND's father is Ted Dave, a Canadian artist and advertising photographer, who first proposed it in 1992 in Vancouver. "Enough is enough," was his motto. Buy Nothing Day is a proposal that says 'no' to irresponsible consumption. Beyond rejecting the consumption of any product that day, he also bets on going outside to denounce a system that destroys our environment. Later, this idea was adopted and promoted by the association and Adbusters magazine, led by activist Kalle Lasn, one of the members of Occupy Wall Street (2011). Buy Nothing Day rejects consumerism in all its facets.

Ecoalf will not participate in Black Friday 2019

The news jumped last week: Ecoalf released a message on his social networks where he pointed out that, one more year, he is not joining the celebration of Black Friday. According to the statement from the brand:

ECOALF FIGHTS FOR A PLANET THAT PASSES THE NEXT SEASON.

 As part of our philosophy, we will not participate in Black Friday. Instead, we will highlight the need to consume responsibly, showing an educational video on the impact and environmental footprint caused by overproduction and excessive consumption that has become so normal in our society. We will fight for a planet beyond next season. #recyclingblackfriday #ecoalf «. The main firms that advocate sustainable brie larson in leather launch important awareness campaigns to promote rational consumption