The relevance of your content is a determining element in how it will appear in SERPs, but collecting backlinks from respectable sites can also help your site rank higher. We don't know all of the ranking parameters used by Google in its algorithm, but we do know that links are at the top. However, not all links are created equal. This is where the concept of link equity comes into play. Directly connecting with a potential client is an excellent way to generate new business if your company provides a high-value product or service that is invoiced on a monthly retainer. If your revenue strategy is based on low-value, high-volume sales, you should avoid this choice. After determining that a prospect is a suitable fit for your company, you may reach out to them directly by social media, email, phone, or even in person. For example, if you own a lawn care business in Houston and a major commercial property is being developed nearby, contact the property manager to inquire about serving the completed estate. This is an excellent example of how to create leads in Houston or any other city. https://ahrefs.com/website-authority-checker