5 Tips to Improve Instagram Engagement

You may be having a strategy of social media marketing and it is possible that you want to involve Instagram in it. But there must be some reason for including Instagram in it. The reason is that it depends on the target audience that you have and your business’s nature. Has a low engagement on instagram ever been noticed by you?

For people and for millenials specially, a social media channel that is gaining popularity day by day is Instagram. So, it should be given importance in deciding that certain demographics are included in the marketing done by you. Currently there are 1 billion people that are actively using Instagram per month.

Engagement and dialogue can be encouraged by using Instagram and content curation can be done by using this platform as a tool. The marketers often face difficulty in engaging the people on this platform because its algorithm changes at short intervals.

Now I am going to give you 5 tips to improve Instagram engagement.

1. Follower counts are not important but your relationship needs to be focussed – There is no need to focus on how many people you have as your followers. Some people think that it is illogical. The relation of trust and authority measurements with the follower count is unfair from the beginning of this platform. The followers must always be considered for developing your good relations with them. By doing this a meaningful metric is built by you. An audience that is so valuable is built by your good relations with the followers. If you are trusted and liked by your followers then they will select you only for a good position or job or work whenever they need someone for it. A value for the long term must be provided to them by you so that their trust and liking in you can be increased.

2. For building the factors of trust, like and know appropriate value must be provided by you – For providing value a lot of things can be done by social media marketing. You should not include in your strategy the selling and doing business promotion with the help of Instagram. But your followers must be provided value by you. Their trust and liking in you can be increased if you more and more use your mind in showing your experience, helpfulness and knowledge to them. Your presence can be developed if you are frequently posting. In one week, you can put 3-5 posts and there is no need of posting every day.

Your industry plays a significant role in providing your followers a very good value. You should put those kinds of posts related to your industry on your account which the viewers may like.

3.” Fishing” for followers should be avoided – If in the requirement of follow back you give bait to your potential audience then they will not like it. We can call it “fishing” for followers. Let us understand how this trick works. Usually you are followed by a person having a lot of followers and if you follow him in return then he unfollows you. In this way their followings are increased. But this kind of behaviour will decrease his trust in your eyes and so it should be avoided always.

4. For telling a story the post body text should be used – If for the post an image is selected by you then it is necessary that a compelling and equally beautiful caption is used by you. It has been found that longer captions are written by marketers because telling a story is content marketing’s latest trend. You can use 30 hashtags and 2200 characters in the captions of Instagram.

5. For further engaging the audience direct messages and stories should be used – Your profile can have a content that is off the moment and more candid if it is present in the form of a story.

Also, a conversation can be started by marketers by the use of direct messages. If the people are not following you or not showing interest in your content then there is no use of starting a conversation with them.

If you want to do the promotion of your brand, your products and services then you can take the help of a social media company.