Best Photo Editing for E-commerce Products

Photo editing for e-commerce businesses creates depth in your pictures helping it to stand out from other images for your business.People are willing to purchase what is appealing to their eyes.

A famous saying goes like, a picture speaks a thousand words. E-commerce businesses use product pictures to increase the sales of their products. Here are a few photo editing tips to increase your sales and help your e-commerce business grow. 

1. Image Background Removal

One of the most common essentials when it comes to photo servicing in the e-commerce industry is background removal. You may have seen products with white backgrounds on many platforms and that is what background removing precisely is. It is done to make the image seem more professional as well as to make sure that the sole focus is on the product image and nothing else,that is why this servicing is so important.

2. Clipping path

An editing method that works in perfect unison with the background removal is clipping path. Clipping path or 'Deep Etching' is the technique that designers use to remove the said backgrounds. It can also be used for numeral other purposes which are immensely helpful for marketing of the product

3. Ghost Mannequin Effect 

Standing true to its name, ghost mannequin is basically a picture of the product that has a human form. To make it clearer, imagine a t-shirt worn by a model but the model is removed through editing, and all there's left now is the t-shirt that looks like someone is wearing it. This is a very effective method to show people what the product would like if worn in real life.

4. Shadow effect in the picture

Shadows make the product image look more genuine and authentic, hence editing softwares are used to enhance the already existing shadow of the solid object or completely create a shadow or reflection for the increased engagement of the image.

5.  Color correction 

While photography is a very crucial part that contributes to the accuracy of the product image, it is impossible to always get the colors correct. This is why almost all designers are experts in making color correcting edits where they fix the hues and shades so that it matches the product in real life as closely as possible. It also saves a lot of time as photographers don't have to worry about taking multiple shots with the perfect lighting.

6. Image Masking 

Another editing technique that is a mammogram in the e-commerce industry is the magic of masking. Masking is valued so highly because it allows the designers to do multiple things with very easy and less time consuming process

7. Retouching 

With doing exactly what the name says, retouching services perfect the entire look of an image so that it looks flawless. Minute imperfections like small spots or anomalies can easily be dealt with by using various tools in editing softwares. Some of the most common ones are the pen tool, brush tool, the spot healing brush tool and many others. Nowadays jewelry photo retouching is very common.

8. Image Optimization Process

In a world where the online platform is extremely prevalent over almost everything, is important to remember to cater to these invisible clients with maximum quality as well. Having a high quality picture increases engagement and gives the business a premium feel to it. But it's also very important to remember that along with increasing customers, you're bound to have more competition as well.

For an ecommerce business product photo editing plays a vital role in attracting customers and to stand out in their marketing. Although you can opt for editing images by yourself, however, professional and experienced designers can give you a better outcome and results to ultimately reach your goal.