The packaging is important for everything but for bath bombs, it is a necessity. This is because bath bombs react to moisture so they must be properly wrapped in quality bath bomb boxes.
The increasing responsibility of enhancing the creativity of packaging boxes has finally landed on graphics designers. Luckily, the graphics of the new generation are capable of putting all of their creativity into a design of the box that can replace a designated salesperson for that particular product. Graphic designers around the world know the importance of packaging boxes very well.
That is why you will see graphic designers always searching for new tips and tricks to improve their talent and provide more creativity to the retail packaging. If you are one of those hungry graphic designers looking for creative advice, here are 6 of them for you.
Add Usability
Nothing beats packaging that has more than one uses or fulfills other functions apart from its primary one. Packaging has the power to make the buying experience more memorable it remains useful even the consumption of the product.
For example, you are walking down the superstore aisle and have stumbled upon some good looking bath bomb boxes. However, if there is a box that you think you can use for other purposes such as storing some accessories or just for the sake of beauty, your mind will automatically see it as a cost-saving opportunity. So, think of anything that could make custom bath bomb boxes more usable.
Introduce Special Additions
Impulse is perceived as a bad habit among consumer communities, but this is the opportunity that we (sellers) can use for our own good. Stay up to date with the marketing trends, and launch some special and limited edition of candles in the market.
Back in 2017, while the rise of the Marriage Equality movement in Australia, Coca-Cola launched a special edition of coke bottles. Though, two cans would have to be together to produce the word Love and a shape of a heart. This was quite a smart move for Coke marketers, as that limited addition raise their sales by 80%.
Break Rules in the Right Way
Breaking the conventional rules for the sake of monotony is always a good idea. However, while breaking the rules, be aware not to choose the wrong path. Every industry has some pre-defined rules; for example, a shoe must come in a carton box, toothpaste comes in a tube, and so on.
The fantastic thing about bath bombs is that there are no rules defined in this industry. You can show your creativity to its extent. If you think people would love to buy bath bombs in a pyramid-shaped box, go for it, this might become the symbol of your bath bomb company.
Keep it Hassle-Free
While designing a custom bath bomb packaging, always remember, less is more! It is good practice to become as creative as you can, but be cautious of the glitches of overdoing. You can also show your creativity by staying within minimalism’s boundaries—the catch here does not hide anything from your buyers that they deserve to know.
Provide all the information on the packaging about your bath bomb but don’t make it hard to discover.
Stay Aware of Marketing Trends
In a world where social media dominates every other marketing technique, there are a lot of things that can create hype and become a trend. All you need to do is stay aware of those trends, use them wisely to design wholesale custom bath bomb boxes. Promotions created by movies or events can help you boost your bath bomb sales.
For instance, the holiday season is coming; marketers and designers all over the world look for such events to show some creativity in the packaging boxes. Thus, step in, the trend will get your packaging the hype that you are looking for.
Make It More Exciting
You can quickly increase the excitement of buyers among your bath bombs through packaging. One thing that really excites consumers today is the movement against the rising temperature of the planet. If you provide eco-friendly bath bomb packaging and creatively show your buyers that your product packaging supports their campaign, you will see sudden spikes in your sales chart.
Just a small symbol of a leaf with some inspirational quote can do the work and melt your buyer’s heart, and thus your purpose of providing eco-friendly packaging is done.
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