If yes, then you might have been exploring online to look for information for the same. But have you ever wondered about corporate videos or films! Yes! Then you might be thinking about the ways to choose the best corporate film production company for the work!
Being a smart marketer or a business owner, you surely want to take your business on another level of success by making the most of video marketing. If yes, then you might have been exploring online to look for information for the same. But have you ever wondered about corporate videos or films! Yes! Then you might be thinking about the ways to choose the best corporate film production company for the work! See, to get an amazing end product, you will need someone who can guide you figure out the things that you will require to take care of. Well, if you are perplexed, then you are at the right place in this moment.
Today, we are going to discuss everything you need to know about corporate film production and related services. So, let us get started!
What are Corporate Videos?
According to Wikipedia, ‘Corporate video production refers to audio-visual corporate communications material (such as DVD, High-definition video, streaming video or other media) commissioned primarily for use by a company, corporation or organization’.
So, these are the audio-video presentation of a business or company. A good corporate video has the power to grab the attention of its targeted audience.
Framework for Corporate Videos
The following is the typical framework for the content of corporate videos:
- Introduction
- Company History
- Company Growth
- The Message of the Directors
- Infrastructure and Office Related Footage
- Employees and Work Culture
- Clients and Testimonials
- Future Vision
- Closing with the Company’s Tagline
Why Corporate Video Content?
Even though businesses use these videos for different purposes, the main reason for using corporate videos is to improve brand awareness, drive sales, employ people, and marketing. We are presenting some facts that will tell you how important it is to choose the right content for your corporate videos:
- In 2018, around 85% of people say that they would like to see more videos from certain brands
- After watching an impressively created video, nearly 64% of people said that they are interested to buy the product or service
- Nearly 80% of marketers say that corporate videos have increased average session duration on their business website
Type of Corporate Videos
Below are some popular types of corporate videos that you can use for your business:
- Promotional Videos: These are targeted videos created to promote a specific service or product so that people can get familiar with it. You can easily find companies that specialize in promotional videos.
- Industrial Videos: These videos are targeted towards a specific industry as well as a specific audience. For instance, a corporate video of tunnel boring system is for the construction industry only. You can ask your service provider to shoot the video as per your precise needs and market.
- Internal Communication Videos: These videos are used for conveying the flow and significance of the company’s terms and conditions, policy, etc. These are the best option for large-scale companies.
- Recruitment Videos: These videos are produced to show prospective employees the value of the company. Apart from this, many companies use these videos to attract the right talent.
- Testimonial Videos: These are produced to affirm and communicate social proof to the targeted audience. Some companies can make impressive testimonial videos for their clients.
- ‘How to’ Videos: Product-based companies usually make the most out of these videos. Through videos, they tell their audiences how to use their products/services and derive maximum value.
- Brand Videos: You can use these videos if you are trying to hold the ‘branding exercise’ for your targeted audience.
In addition to these, some more options are also offered by professional corporate film production companies. These include corporate events, corporate documentaries, corporate social responsibility (CSR), corporate profile videos, etc. To find the right type, you must evaluate your precise needs first. For this, you can seek the help of a professional corporate filmmaker as well.
What is the Cost of a Corporate Video or Film?
A well-planned corporate video production depends on the following three major elements:
- Creatively written script
- Video or film creation
- Project management by the professionals
Hence, the cost of a corporate video may vary from one service provider to another. It is important to discuss the charges based on elements listed above before signing any contract with them for the work.
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