6 Things to Consider While Choosing Explainer Video Production Company

Once you have decided to go for an explainer video for your business, you can easily set out to screen and select the best partner for the work. But how will you find out that the company you want to work with is the right partner for you? There are countless options in the market, so it can extremely be hard to find the ideal match for your company and its precise needs.

So, when you search for a trusted and professional explainer video production company , consider the following factors:

1. Check their portfolio

As an initial yet essential step while scoping out the best and potential production company, you must ask them to see some examples of their previous as well as recent work. Many companies host their portfolios on their official website but you should ask them to see a video that is as similar to your industry. This particular trick will help you get an idea of their skills, quality of their work, the variety of animation styling, and how they customized things as per the needs of their clients. While watching, just keep your eyes out for the nuances – thoughtful sound effects, seamless transitions, a well-paced VO, and the quality of the script that creates the real difference between an excellent and average video.

2. Market reputation

The quality of work alone does not mean a video production company is a great option to work with! Before you choose your partner for the work, do some research! Just take a close look at the different review sites and platforms or simply do a quick Google search to know what people are saying about them. LinkedIn is yet another great option to check out the reputation of the company in the market.

3. Budget

You should know that video production companies are available in all sizes and shapes – and so do their costing. Hence, you should align on the costing part as early as possible. Indeed, an agency can't provide you with the final price during the initial conversions but you can ask them for an expected range of what a project like yours costs typically. In addition to this, you must come to the table with your determined budget in mind. It will help you understand whether the company you are planning to work with is a suitable option for you or not!

4. Proven work process

A great explainer video production company always follows an established work process that they have perfected over the years. This must include the essential steps in production work such as scripting, storyboarding, animation work, VO, soundtrack selection, and so on. Even though every agency has a slightly different process, it is good to discuss everything to understand their specific methods. A clear and easy-to-understand process is a sign of a good agency. So, do not forget to ask questions about the process.

5. Great storytelling

First and foremost, a good explainer video must tell a story to its target audience. Even the slick motions, quality graphics, effective voiceover, and vibrant music in your video are useless if the video is unable to sell your story. While exploring the portfolio of a company, do not just watch the videos – try to focus on the story. Check how do they establish the problem? How they are positioning the solution? How do they actually build value? The internet is flooded with some amazing examples of great explainer videos so you can ask your provider to help you with the story.

6. You enjoy working with them

Well! It may sound simple to you but it is one of the most critical aspects to the success of your video project. Just like any other business relationship, you surely want to work with an agency that not only delivers amazing results but is easy and fun to work with. Just answer a few simple questions – do you enjoy meetings with your video partner? Do you find it simple to connect with the team members you are working with? Always count on your guts and ensure you share the same working styles and values before choosing your partner. If you do not like working with them, it is good to take your steps back as it may affect the success of your project.

Closing Remarks

In addition to all these factors, you should also consider the communication level with the agency. You must feel comfortable being honest and open with the explainer video production company you are planning to work with. Once you are satisfied with all these things, you can take your steps forward and ask them to begin with your project. A good agency not only delivers the projects as per your precise business needs but help you reach the highest milestones in your particular domain.