Easy ways to create a coronavirus crisis management plan As small business owners, we are prepared for many things, be it a seasonal change in sales or an unexpected absence of employees that we have to step in and cover. But we have never seen anything like the COVID-19 pandemic, which leaves us uncertain about how to deal with these strange times.
Easy ways to create a coronavirus crisis management plan
As small business owners, we are prepared for many things, be it a seasonal change in sales or an unexpected absence of employees that we have to step in and cover.
But we have never seen anything like the COVID-19 pandemic, which leaves us uncertain about how to deal with these strange times.
I know this is a time of fear and isolation both personally and professionally. Hope you stay safe and healthy, and this article can help you plan for coronavirus-related business challenges.
Personally, I have had to turn many times as an entrepreneur, and although it can be stressful, it can also be a time of innovation and growth.
As you create your coronavirus crisis management plan for business, here are a few things to focus on:
The importance of helping sell
I understand that you have a company to manage, and I do not suggest that you start giving away free things or risk your health to open a store. What I recommend is that you step back and think about your community while running your business.
Perhaps there is a way that what you offer can help people through this difficult time. One of our customers, The Broken Whisk, has had to stop serving customers at his Agassiz, B.C. restaurant. Instead, they created a select menu of gourmet meals for just $ 5 each, which can be ordered in advance and picked up.
And not only is her Facebook post being liked and shared because it's a delicious offer and a way to give back to the community, she has also started a chain of charitable donations. More and more people donate money to buy food for those in need.
Is there a way to adapt your current marketing model to better serve your customers and community?
Events and offers online
Obviously, organizing a conference or an awards dinner is prohibited at this time. A large part of your planning for COVID-19 related business challenges will include an online marketing strategy.
Think of some ways you can still connect people from the comfort of your home, including webinars, Facebook Live videos, and virtual conferences using tools like Zoom. And don't just focus on coronavirus-related content. Keep producing videos that will benefit your small business marketing strategy long after the death covid-19 ends.
Here is a good example of a pivot for online marketing. A Stroke of Genius isdeath covid-19 a client of ours located in North Vancouver, BC. As an interior decorator, Barbara Aylesworth has built her company by working directly with customers and manufacturers. However, with the death covid-19, he had to pivot his marketing strategy to include virtual consultations and project management.
Deadly New Corona Virus HCov-EMC
A deadly new virus has raised its ugly head, causing great concern among the international health community. hCov-EMC, also known as human coronavirus: Erasmus Medical Center was first recognized in mid-2012. This mutated strain of coronavirus is apparently highly lethal, so far 5 out of 11 know that victims of this deadly disease have died . This mutated virus is similar to a coronavirus strain found in bat populations. Unfortunately, it appears that this deadly new virus has made the leap from animal to human, and even more disturbingly, human-to-human transmission has recently occurred.
The first recorded victim was identified in June 012 when a 60-year-old man appeared at a Jidda hospital in Saudi Arabia with flu-like symptoms and shortness of breath. Within days of admission to the hospital, this patient died of kidney failure and severe pneumonia. In the past 7 months, 11 more cases have been identified, including one in England in early 2013. This particular case of hCov-EMC was particularly disturbing to international infectious disease researchers and the WHO (World Health Organization) because the British victim apparently contracted her father's deadly new coronavirus who had recently traveled to the Middle East. The apparent ability of the virus to jump from animal to human and then rapidly from human to human is very disturbing.
Symptoms of hCov-EMC infection are flu-like, including fever, cough, and shortness of breath, which rapidly progresses to severe pneumonia and kidney (kidney) failure. A public health official has issued a warning to the international community to advise all medical facilities and doctors to be aware of and report any unusual respiratory infections. This new coronavirus is similar to SARS (severe acute respiratory syndrome) and possibly even more lethal and infectious. While the low infection rate thus far indicates that hCov-EMC currently has a low transmission rate, health officials are very concerned that this deadly new strain of the coronavirus could at any time further mutate into a highly contagious that could spread quickly. a person internationally.
Only time will tell whether or not hCov-EMC will be our next plague and whether or not we have developed the right antibiotics to stop it. The increased rate of animal-to-human disease transmission continues to alarm the global health community. With the increase in international travel, we continue to see an increase in the mutation and spread of human-to-animal diseases (zoonoses) that originate in remote areas of the world (where close human / animal contact occurs more frequently). At any time, one of these deadly new diseases could unleash a deadly international plague. It is imperative that we are alert and prepared to face what appears to be the inevitable.
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