SEO or Search Engine Optimisation is one of the most powerful digital marketing strategies of today’s times.
SEO or Search Engine Optimisation is one of the most powerful digital marketing strategies of today’s times.
With the right implementation of the SEO tactics you can enhance the targeted website traffic from Yahoo, Google and Bing. Eventually you can convert this traffic to earn revenues after generating sales.
However, there is one challenge that most people face during this time. And that is to stay on top of all the best practices and evolutions that take place in the world of SEO.
Even the top optimisers out there can fall into some pitfalls all of which can be a challenge to break.
To help you out here are some of the common bad practices which you should be careful about and stop yourself from committing. Take a look.
- Mistake 1- Creating Pages with Contents that Are Similar
Thankfully, this is one tactic that is not as prevalent as it was once but at the same time this one comes up often even now. If you create pages with contents that are similar for the sole purpose of SEO, it is not a good practice. For example, duplicating City Pages with the name of the City as the only difference can be disastrous. This way you will end up with pages that lack quality and they are capable of pulling the entire site down.
- Mistake 2-Using Link/Article Directories
Gone are the days when you could submit your contents to industry directories and could score some easy SEO points by getting SEO improving links redirected to your site. But that is not the case anymore. This strategy got too powerful too soon. Before long the directories got overloaded with spammy, trashy and low-quality materials. This led to the de-prioritization of the same in the algorithms of SEO directories and eventually resulted in the demise of the practice.
- Mistake 3- Keyword Stuffing
One of the most popular strategies for SEO has been keyword stuffing. The keyword stuffing happens where a page is overloaded with excessive keywords irrespective of whether they are long-tailed or short. The aim of this is getting a better search engine ranking.
The keyword stuffing used to improve search rankings but not anymore. Nowadays Google looks at many more factors like user experience and relevancy. The stuffing of keywords does not contribute towards improving user experience and therefore the content gets penalised.
So instead of stuffing the pages and contents unnecessarily with keywords, you should concentrate on creating eminent contents and utilise the keywords in contexts.
- Mistake 4- Not Optimising the Meta Descriptions and Title Tags
Some time is needed by search engines to understand what your page or content is about. The meta tags of keywords help in this regard. But the meta descriptions and title tags can offer most context to search engines that are looking to displaying your website for searches about your services and products. Your page is summarised by them to the searches.
The title tag should be of 50-60 characters and says what your piece of content is all about. The meta description offers a summary of the content piece or page and should be around 100-130 characters.
The tile tag and the meta description work hand in hand to let the searcher know about what the blog is. To further enhance your site’s SEO you should use relevant focus keywords in both the meta descriptions and title tag.
- Mistake 5- Commenting and Linking
At one point, the owners of sites realised that they could earn some free and easy publicity by posting the comments and links on a different site’s comment section. This is a fowl practice on a competitor site for trying to get part of their audience. While people still do this, it is just sheer wastage of time. Just a few people comment on the industry articles usually and if a comment comes with “Click to visit specific website”, the look and feel of it is itself spammy. Now it is possible that you gain a few followers this way but in the long run you are not going to benefit from this practice at all.
- Mistake 6- Purchasing Links
With the Penguin algorithm that Google launched in 2012, it sent a major message that site optimizers must stop purchasing the links. If you do that there are high chances of your site getting penalised by the search engines that results in lower ranking. This is because quality SEO relies on earning the links and not just paying for them.
At the time of not earning links, you are not assisting the brand to become a trusted figure or an authority. The paid links may drive in traffic but they are not going to assist you much with your rates of conversion or boost the online clout for your business. Added to that, it is quite expensive to purchase the links.
So don’t opt for purchasing links. Instead create informative and interesting contents and promote them across multiple channels and also get in touch with the influencers.
These are suggested by the experts of top-notch digital marketing agency in India who have assisted several businesses across different industry verticals to create a solid online presence with the help of effective SEO and digital marketing practices.
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