GST applicable for the sales promotions in India

Is GST applicable for the sales promotions in India?

The business quality was measured through success and loss. Thus, this was conveyed as the quality of a service or a product is directly proportional to its brand awareness rather say reach. But, this scenario is totally changed nowadays everything is in brand promotion and the ability to convince the target population. The transition in your growth and brand publicity is immense, if the brand promotion is excellent.


Earlier, the business quality was measured through success and loss. Thus, this was conveyed because the quality of a service or a product is directly proportional to its brand awareness rather say reach. But, this scenario is completely changed nowadays everything is in brand promotion and therefore the ability to convince the target population. The transition in your growth and brand publicity is immense, if the brand promotion is superb . The marketing of your brand determines the success reach which shows immense response from the targeted population. The promotional strategy must be designed in approaching manner that the new product or service reaches the audience through various portals. The confidence-building measures with new strategy will differ the audience reach.

This advertisement gains positive for mutual funds, equity shares, gold, property on housing, etc. it's necessary to file as Long-term (LTCG) and Short-term (STCG) are two types

The short and future sales on shares, bonds, equity mutual funds, a zero-coupon bond.

Short term is that the sales that are gained within 12 months from purchase date, while the future is that the profit and sales achieved after 12 months from the date of purchase.

The short and future sales on the movable property with debt mutual funds.

For the short term, within 36 months from the acquisition date; for the future , after 36 months for purchase date.



The GST clarification on companies input credit states “the supplier shall be entitled to avail input decrease for such inputs, input services and capital goods used concerning the availability of products or services or both on such discounts,” within the circular form. GST isn't applicable for gifts and free samples, pharmacy, etc. The promotional scheme is claimed as BOGO (Buy One Get One” free) at an equivalent price this provides a bulk reduction on fast-moving commodity like food, pharma, retail. they're going to not credit reverse input tax.

It is not an individual supply of free goods but a case of two or more individual supplies where a single price is being charged for the entire supply. It can at best be treated as supplying two goods for the price of one. Taxability of such supply will be dependent upon as to whether the supply is a composite supply or a mixed supply and the rate of tax shall be determined as per the provisions of section 8 of the said Act. ITC shall be available to the supplier for the inputs, input services and capital goods used in relation to supply of goods or services or both as part of such offers.

There must be better clarification on subsidy given by the govt on certain goods and their taxes provided to the purchasers , that “A long-awaited clarification has now been issued. Many aspects are covered, though the one concerning subsidy has not been addressed. it'll be good if that too is clarified,” said Anita Rastogi, partner, PwC.

Thus, better clarity and good promotion policy and terms favour excellent output on understanding the GST eligibility on certain goods advertisements .

How would the GST play within the treatment of Free sample and gift vouchers

So how would the free products take their chances to be viral albeit there's an enormous obstacle called GST? Come on, nobody will provide you with a product for no cost, that too after the clearance of GST on their own. Section 7 favors those that are need to use this promotional strategy. Consideration is that the real matter here while a seller tends to succeed in bent his audience by this strategy. If one don’t have consideration for supplying free goods, it wouldn’t be treated as a term ‘supply’.

These strategies clearly show that GST Registration Online isn't a threat if you progress with complete knowledge. If you personally have any doubt or need an expert’s suggestion, be happy to ping us. Our accountant expects will assist you.

Write a Comment