SEO is a long term solutions. To get SEO services in Lahore for better ranking. It allows you to be visible at all times, 24 hours a day, 7 days a week. Be careful, however, that it is constantly evolving, which means that you must regularly rework it to remain well referenced.
A website is a very useful tool for a VSE or a SME. Why? Why? And in our day, the Web is definitely the place to be if we want to continue to reach as many people as possible through networking and marketing..
- Natural referencing (SEO)
- Paid referencing (SEA)
- Emailing campaigns
- To Facebook and social networks
We then explain how to analyze your traffic: which tools to use and which indicators to focus on.
Optimize your natural referencing
SEO is a long-term solution for your SEO. This enables you to be visible at any moment, 24 hours a day , 7 days a week.
Develop Google AdWords campaigns
Google Adwords can increase traffic quickly and if it's done right, that's quality traffic.
Create emailing campaigns
Email marketing is still an excellent way to attract traffic to your website today.
Create a Facebook Page and Ads
For B2C it is often cheaper than Adwords
Analyze and optimize your campaigns
Logically, to increase the traffic of your website, Internet users must come above. They should therefore find it easily when they search for your field of activity in Google (but also Yahoo, Bing, etc.). There are two key approaches to be on the first page of the results of these search engines.:
Search Engine Advertising (SEA) paid referencing
Search Engine Optimization (SEO), natural referencing
SEO is a long term solutions. To get SEO services in Lahore for better ranking. It allows you to be visible at all times, 24 hours a day, 7 days a week. Be careful, however, that it is constantly evolving, which means that you must regularly rework it to remain well referenced. But what is the purpose of natural referencing? Its objective is to generate more traffic on your website and above all, more optimized traffic, that is to say targeted and qualified. Because, unlike ads where you meet people, SEO allows you to attract traffic that needs you and is looking for you.
How to create a relevant SEO strategy?
Setting up a relevant SEO plan is not as easy as it seems to be. In general, it consists of five primary points.
1. Choose your keywords carefully
A successful SEO strategy starts with the selective collection of keywords for the pages to be referenced. It's a long job that needs time and accuracy. You need to make a wise choice of your keywords so that they hit the mark and attract traffic to your web. Here are the questions you need to remeber:
- Which product / service to highlight on each page of the site?
- What keywords to choose for each page?
- What keywords are encoded by Internet users in search engines?
- What traffic will they generate on my site?
- Are the Internet users who introduce these keywords part of my target?
- What are the sources?
- Etc.
It is advisable to offer only one product / service per page in order to avoid ending up with too different keywords on the same page.
2. The content of the pages of your site
To understand what your pages are about, search engines will evaluate their editorial content. The problem when writing your website is that you can forget that you are writing content not only for a web analytics robot, but also for the public.
You need to find the right balance to satisfy the SEO criteria, but also the desires of your target audience. You must be appropriate, accurate and full and respond to requests from users of the Internet.
3. HTML code and technical rules
You may not know, but search engines don't read the content of a site like a human. It's the HTML code that lets them read and analyse pages. Therefore, you must optimise a number of elements, such as:
• URLs to the
The title tag
• The tag for meta overview
• The use of names H1 , H2 or H3
• Redirects to
• The inner mesh
• The cartridge
• And so on.
However, it should be kept in mind that these elements must always be in accordance with the predefined keywords according to point 1.
4. The link strategy
Also called link, this step is about the popularity of your site. Search engines crawl through all pages and judge your success based on what they say about you. They take account of:
The number of places that are talking about you. Focus on quality over quantity, however.
The popularity of pages that are talking about you.
Much like you, their success is also being examined.
Do the contents of these sites have a subject in common with you? If so, that's a positive point for you. Otherwise, it won't improve your popularity.
5. SEO update
It is important to examine and evaluate the activities that have been carried out and those that need to be updated some time after the introduction of a policy. The same applies to SEO. This is particularly so because the algorithms of the search engine continuously change, with new parameters implemented.
This analysis is carried out on two axes:
The first axis is technical. We check that there are no omissions, errors in the HTML coding, that no tags are missing, that the redirectional pages are activated, etc. Usually, this readjustment is only done once.
The second axis is more diffuse and must be revised throughout the existence of the website. The points to be revised are:
- The positioning of the keywords you are working with
- Keywords that bring traffic
- Develop Google AdWords campaigns
- Google AdWords, what exactly is it?
- Paid referencing (SEA)
The other solution for the referencing of your website is the paid referencing (SEA), of which the most famous platform of use is none other than Google AdWords. Its goal is to allow you to attract traffic to your website through an advertisement. Therefore, it is about paying to be well positioned on the first page of Google results. Concretely, Google AdWords ads are all the “Ads” you find at the top, bottom and in the right column when you search in Google.
But this is not the only use of Google AdWords: it also allows you to place your ads in YouTube videos and on websites which accept advertising and which are partners of Google (display network). So that means you have a great delivery medium for your online ads.
Why use AdWords?
You attract new customers: whatever your goal, thanks to your position on the first page of Google results, you gain visibility with people who do not necessarily know you.
You promote yourself locally or globally: on Google AdWords, you can configure your ads to target a country, region, city or specific radius around your store.
You reach a targeted audience, at a time when they are ready to be converted: Internet users discover you when they carry out a specific research on your field of activity.
The advantages of Google AdWords
With a good advertising campaign, you get immediate visibility, on the first page of Google results
The conversion rate of AdWords campaigns is generally high
The main disadvantage of Google AdWords (besides the budget it requires) is the ephemeral nature of its campaigns. Of course, if your ad is well thought out, you can easily go to the first page of Google results. But this is only the time of an advertising campaign. Then, when it is finished, you fall back into anonymity.
Create emailing campaigns
Emailing campaigns are a great tool to directly reach users through their email address. They allow you to meet your customers and / or prospects, to keep them informed of news and promotions, to share great news ... They are also an opportunity to refer all these people to your website ( and your social networks too), thanks to call-to-action, call-to-action buttons in French.
The 5 main steps to create your emailing campaign
An emailing campaign consists of 5 main steps:
Determine your goal: Start by deciding what goal your campaign is pursuing. Is it to inform via a newsletter? Present a product? Start a promotion?
Target: depending on your objective, determine if you are going to target your customers, your prospects, only some of your customers, etc.
Create the email: now is the time to come up with a cool design that reflects your business, as well as eye-catching text.
Send: the crucial moment has arrived. You can send your campaign, after selecting a name and sending email address and after writing a subject line and description.
Analyze: the email sent, your work is not yet finished! You still have to analyze the results of your campaign to determine if it was a success or not.
Create a Facebook Page and Ads
Social media is another way to get traffic to your website. By sharing articles from your blog or creating advertisements that link to a page on your website, you can easily attract a good number of visitors. And when we know that Facebook is more than 2 billion active people every month and that we must add to that the 500 million Instagrammers active every day… Increasing your traffic thanks to this channel seems to be essential. Because Facebook is a great communication and marketing tool, which allows you to reach your customers and prospects anywhere and anytime.
Quality publications on your Facebook Page
Where your customers are, you should be too. This is why your business must be present on Facebook. But how do you manage to optimize this social network so that it becomes a real source of prospects? Before anything else, you must of course create a Facebook Page in the name and image of your company. Next, you need to develop an effective and consistent content strategy to consistently feed your Page with quality posts.
What types of content to attract traffic?
Remember that in order to attract traffic to your website, your posts must contain links to your site.
A very interesting type of content for this is your blog posts. Share them with a quick comment and a link to your blog and you're good to go.
You can also create landing pages on your website and drag the link to the end of the publication with a comment like “For more information”.
Be careful, however, not to abuse this last type of sharing. If you end all of your posts like this, people may get bored and find that your Page is too focused on promoting your products and / or services. However, when they are on Facebook, Internet users do not want to be constantly harassed by promotional publications. On the contrary, what they want above all is to discover life within your company, hear your advice, get to know your team, etc.
How to create a Facebook ad?
Having a Page that is full of content is not everything. To increase your website traffic, Facebook ads are also very useful. Thanks to them, you reach an even larger audience, since they allow you to target people who do not yet like your Page. In other words, you attract new visitors.
Creating a Facebook ad requires the implementation of a strategy tailored to your business and its customers. To create an effective advertising campaign, three main steps are essential:
Define your advertising goal - There is a reason why you are running an advertising campaign. In our case: attracting traffic to your website. There are, however, many others. This is why Facebook distinguishes three main objectives, those of notoriety, those of consideration and those of conversion, among which are other more specific objectives.
Define your audience, your budget, your calendar and the places where your advertising is distributed (news feed, right column, Instagram, etc.) - It is a question of making the right choices. Which Internet users to target and what budget to allocate to your advertising campaign for the results to be effective? How long should you run your ad to be as relevant as possible? All of these decisions will determine the effectiveness of your campaign, hence their importance.
Realize the design of your advertisement - The aesthetic aspect of your advertisement is probably the most important point of your campaign. Why ? Because advertising with a well-thought-out budget and schedule but with an uninteresting message and visuals reduces your chances of achieving your goals. The visual is what will grab the audience's attention, what will make them want to read your text and perform the action that is expected of them.
How to analyze your traffic?
In order to optimise your traffic, that is, to make it even more skilled and targeted, it is necessary to be able to analyse it precisely. By studying your audience, you will be able to grasp more easily the key features of your target audience, what they want, what they want, what they want to consult, the platform they used to get to your site, the keywords they're researching ... All this useful information will help you to develop and optimise the various solutions put in place to draw traffic to your site (SEO, SEA, email campaign, Facebook).
Tools to analyze your traffic
There are a vast range of resources available to analyse traffic on your website. Without a doubt, the best known is Google Analytics. However, this is not the only one: AT Internet, SEMrush, Quantcast, SimilarWeb …
Google analytics
Thanks to the application of a code in your website, Google Analytics offers you many useful statistics to optimize your entire website. Very complete, it allows you to study your audience, your traffic, the behavior of your visitors, your conversions.
AT Internet
This company offers various digital analysis solutions adapted to your needs and which allow you to study your audience, traffic sources, content, sales, technologies, your users' information ...
SEMrush
As its name suggests, this tool is widely used by professionals in SEM (Search Engine Marketing), that is to say marketing focused on search engines. It offers a large number of features: site audit, organic traffic estimation, keyword research, competition analysis, backlink analysis ...
Quantcast
Quantcast allows you to precisely analyze the audience of your website while focusing your study on traffic (number of visits, new visitors and returns, etc.), socio-demographic criteria (gender, age, etc.), areas of interest ( pages viewed, most read / sold articles / products, etc.), geography (countries, cities, etc.), etc.
SimilarWeb
With its simple and intuitive interface, SimilarWeb allows you to analyze different aspects of your website, including its traffic: number of visits, page views during the visit, average duration of the session, traffic sources, keywords research…
Conclusion
To increase the traffic of your website, various means are at your disposal. SEO, social networks, AdWords and emailing campaigns are the main ones. Each of them helps you attract a targeted and qualified audience, which you can then more easily convert on your website. SEO and SEA play on the keywords searched for your industry, emailing campaigns with the segmentation of your database, Facebook with targeted audiences.
A website is a very useful tool for a VSE or a SME. Why? Why? And in our day, the Web is definitely the place to be if we want to continue to reach as many people as possible through networking and marketing..
- Natural referencing (SEO)
- Paid referencing (SEA)
- Emailing campaigns
- To Facebook and social networks
We then explain how to analyze your traffic: which tools to use and which indicators to focus on.
Optimize your natural referencing
SEO is a long-term solution for your SEO. This enables you to be visible at any moment, 24 hours a day , 7 days a week.
Develop Google AdWords campaigns
Google Adwords can increase traffic quickly and if it's done right, that's quality traffic.
Create emailing campaigns
Email marketing is still an excellent way to attract traffic to your website today.
Create a Facebook Page and Ads
For B2C it is often cheaper than Adwords
Analyze and optimize your campaigns
Logically, to increase the traffic of your website, Internet users must come above. They should therefore find it easily when they search for your field of activity in Google (but also Yahoo, Bing, etc.). There are two key approaches to be on the first page of the results of these search engines.:
Search Engine Advertising (SEA) paid referencing
Search Engine Optimization (SEO), natural referencing
SEO is a long term solutions. To get SEO services in Lahore for better ranking. It allows you to be visible at all times, 24 hours a day, 7 days a week. Be careful, however, that it is constantly evolving, which means that you must regularly rework it to remain well referenced. But what is the purpose of natural referencing? Its objective is to generate more traffic on your website and above all, more optimized traffic, that is to say targeted and qualified. Because, unlike ads where you meet people, SEO allows you to attract traffic that needs you and is looking for you.
How to create a relevant SEO strategy?
Setting up a relevant SEO plan is not as easy as it seems to be. In general, it consists of five primary points.
1. Choose your keywords carefully
A successful SEO strategy starts with the selective collection of keywords for the pages to be referenced. It's a long job that needs time and accuracy. You need to make a wise choice of your keywords so that they hit the mark and attract traffic to your web. Here are the questions you need to remeber:
- Which product / service to highlight on each page of the site?
- What keywords to choose for each page?
- What keywords are encoded by Internet users in search engines?
- What traffic will they generate on my site?
- Are the Internet users who introduce these keywords part of my target?
- What are the sources?
- Etc.
It is advisable to offer only one product / service per page in order to avoid ending up with too different keywords on the same page.
2. The content of the pages of your site
To understand what your pages are about, search engines will evaluate their editorial content. The problem when writing your website is that you can forget that you are writing content not only for a web analytics robot, but also for the public.
You need to find the right balance to satisfy the SEO criteria, but also the desires of your target audience. You must be appropriate, accurate and full and respond to requests from users of the Internet.
3. HTML code and technical rules
You may not know, but search engines don't read the content of a site like a human. It's the HTML code that lets them read and analyse pages. Therefore, you must optimise a number of elements, such as:
• URLs to the
The title tag
• The tag for meta overview
• The use of names H1 , H2 or H3
• Redirects to
• The inner mesh
• The cartridge
• And so on.
However, it should be kept in mind that these elements must always be in accordance with the predefined keywords according to point 1.
4. The link strategy
Also called link, this step is about the popularity of your site. Search engines crawl through all pages and judge your success based on what they say about you. They take account of:
The number of places that are talking about you. Focus on quality over quantity, however.
The popularity of pages that are talking about you.
Much like you, their success is also being examined.
Do the contents of these sites have a subject in common with you? If so, that's a positive point for you. Otherwise, it won't improve your popularity.
5. SEO update
It is important to examine and evaluate the activities that have been carried out and those that need to be updated some time after the introduction of a policy. The same applies to SEO. This is particularly so because the algorithms of the search engine continuously change, with new parameters implemented.
This analysis is carried out on two axes:
The first axis is technical. We check that there are no omissions, errors in the HTML coding, that no tags are missing, that the redirectional pages are activated, etc. Usually, this readjustment is only done once.
The second axis is more diffuse and must be revised throughout the existence of the website. The points to be revised are:
- The positioning of the keywords you are working with
- Keywords that bring traffic
- Develop Google AdWords campaigns
- Google AdWords, what exactly is it?
- Paid referencing (SEA)
The other solution for the referencing of your website is the paid referencing (SEA), of which the most famous platform of use is none other than Google AdWords. Its goal is to allow you to attract traffic to your website through an advertisement. Therefore, it is about paying to be well positioned on the first page of Google results. Concretely, Google AdWords ads are all the “Ads” you find at the top, bottom and in the right column when you search in Google.
But this is not the only use of Google AdWords: it also allows you to place your ads in YouTube videos and on websites which accept advertising and which are partners of Google (display network). So that means you have a great delivery medium for your online ads.
Why use AdWords?
You attract new customers: whatever your goal, thanks to your position on the first page of Google results, you gain visibility with people who do not necessarily know you.
You promote yourself locally or globally: on Google AdWords, you can configure your ads to target a country, region, city or specific radius around your store.
You reach a targeted audience, at a time when they are ready to be converted: Internet users discover you when they carry out a specific research on your field of activity.
The advantages of Google AdWords
With a good advertising campaign, you get immediate visibility, on the first page of Google results
The conversion rate of AdWords campaigns is generally high
The main disadvantage of Google AdWords (besides the budget it requires) is the ephemeral nature of its campaigns. Of course, if your ad is well thought out, you can easily go to the first page of Google results. But this is only the time of an advertising campaign. Then, when it is finished, you fall back into anonymity.
Create emailing campaigns
Emailing campaigns are a great tool to directly reach users through their email address. They allow you to meet your customers and / or prospects, to keep them informed of news and promotions, to share great news ... They are also an opportunity to refer all these people to your website ( and your social networks too), thanks to call-to-action, call-to-action buttons in French.
The 5 main steps to create your emailing campaign
An emailing campaign consists of 5 main steps:
Determine your goal: Start by deciding what goal your campaign is pursuing. Is it to inform via a newsletter? Present a product? Start a promotion?
Target: depending on your objective, determine if you are going to target your customers, your prospects, only some of your customers, etc.
Create the email: now is the time to come up with a cool design that reflects your business, as well as eye-catching text.
Send: the crucial moment has arrived. You can send your campaign, after selecting a name and sending email address and after writing a subject line and description.
Analyze: the email sent, your work is not yet finished! You still have to analyze the results of your campaign to determine if it was a success or not.
Create a Facebook Page and Ads
Social media is another way to get traffic to your website. By sharing articles from your blog or creating advertisements that link to a page on your website, you can easily attract a good number of visitors. And when we know that Facebook is more than 2 billion active people every month and that we must add to that the 500 million Instagrammers active every day… Increasing your traffic thanks to this channel seems to be essential. Because Facebook is a great communication and marketing tool, which allows you to reach your customers and prospects anywhere and anytime.
Quality publications on your Facebook Page
Where your customers are, you should be too. This is why your business must be present on Facebook. But how do you manage to optimize this social network so that it becomes a real source of prospects? Before anything else, you must of course create a Facebook Page in the name and image of your company. Next, you need to develop an effective and consistent content strategy to consistently feed your Page with quality posts.
What types of content to attract traffic?
Remember that in order to attract traffic to your website, your posts must contain links to your site.
A very interesting type of content for this is your blog posts. Share them with a quick comment and a link to your blog and you're good to go.
You can also create landing pages on your website and drag the link to the end of the publication with a comment like “For more information”.
Be careful, however, not to abuse this last type of sharing. If you end all of your posts like this, people may get bored and find that your Page is too focused on promoting your products and / or services. However, when they are on Facebook, Internet users do not want to be constantly harassed by promotional publications. On the contrary, what they want above all is to discover life within your company, hear your advice, get to know your team, etc.
How to create a Facebook ad?
Having a Page that is full of content is not everything. To increase your website traffic, Facebook ads are also very useful. Thanks to them, you reach an even larger audience, since they allow you to target people who do not yet like your Page. In other words, you attract new visitors.
Creating a Facebook ad requires the implementation of a strategy tailored to your business and its customers. To create an effective advertising campaign, three main steps are essential:
Define your advertising goal - There is a reason why you are running an advertising campaign. In our case: attracting traffic to your website. There are, however, many others. This is why Facebook distinguishes three main objectives, those of notoriety, those of consideration and those of conversion, among which are other more specific objectives.
Define your audience, your budget, your calendar and the places where your advertising is distributed (news feed, right column, Instagram, etc.) - It is a question of making the right choices. Which Internet users to target and what budget to allocate to your advertising campaign for the results to be effective? How long should you run your ad to be as relevant as possible? All of these decisions will determine the effectiveness of your campaign, hence their importance.
Realize the design of your advertisement - The aesthetic aspect of your advertisement is probably the most important point of your campaign. Why ? Because advertising with a well-thought-out budget and schedule but with an uninteresting message and visuals reduces your chances of achieving your goals. The visual is what will grab the audience's attention, what will make them want to read your text and perform the action that is expected of them.
How to analyze your traffic?
In order to optimise your traffic, that is, to make it even more skilled and targeted, it is necessary to be able to analyse it precisely. By studying your audience, you will be able to grasp more easily the key features of your target audience, what they want, what they want, what they want to consult, the platform they used to get to your site, the keywords they're researching ... All this useful information will help you to develop and optimise the various solutions put in place to draw traffic to your site (SEO, SEA, email campaign, Facebook).
Tools to analyze your traffic
There are a vast range of resources available to analyse traffic on your website. Without a doubt, the best known is Google Analytics. However, this is not the only one: AT Internet, SEMrush, Quantcast, SimilarWeb …
Google analytics
Thanks to the application of a code in your website, Google Analytics offers you many useful statistics to optimize your entire website. Very complete, it allows you to study your audience, your traffic, the behavior of your visitors, your conversions.
AT Internet
This company offers various digital analysis solutions adapted to your needs and which allow you to study your audience, traffic sources, content, sales, technologies, your users' information ...
SEMrush
As its name suggests, this tool is widely used by professionals in SEM (Search Engine Marketing), that is to say marketing focused on search engines. It offers a large number of features: site audit, organic traffic estimation, keyword research, competition analysis, backlink analysis ...
Quantcast
Quantcast allows you to precisely analyze the audience of your website while focusing your study on traffic (number of visits, new visitors and returns, etc.), socio-demographic criteria (gender, age, etc.), areas of interest ( pages viewed, most read / sold articles / products, etc.), geography (countries, cities, etc.), etc.
SimilarWeb
With its simple and intuitive interface, SimilarWeb allows you to analyze different aspects of your website, including its traffic: number of visits, page views during the visit, average duration of the session, traffic sources, keywords research…
Conclusion
To increase the traffic of your website, various means are at your disposal. SEO, social networks, AdWords and emailing campaigns are the main ones. Each of them helps you attract a targeted and qualified audience, which you can then more easily convert on your website. SEO and SEA play on the keywords searched for your industry, emailing campaigns with the segmentation of your database, Facebook with targeted audiences.
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