Powerful Email Marketing Strategy for Beginners in 2021

Email Marketing is of the best ways to do Digital Marketing. As it helps in making a good relationship with your audience and it also helps to stay engaged with your subscribers.

Did you know that email marketing can help you in converting your viewers into paying customers? Building a database is the foremost important thing in email marketing.

Email Marketing can be defined as sending valuable emails to your viewers and then converting them from subscribers into paying customers.

The first step towards starting an email marketing campaign is to build a strong database of emails. And for that, you need to create a lead magnet.

A Lead Magnet is defined as giving a valuable freebie product to your customers in order to educate them about your business or a piece of particular knowledge.

Creating a lead magnet is very important if you are starting an online business for the first time.

So, lead magnets are of different type like:

1. Ebooks
2. Checklists
3. CheatSheets
4. Templates
5. Quizzes
6. Case Studies

You can make any kind of lead magnet, it's totally up to you.

Importance of Email Marketing

Email Marketing has its own value, as it is very effective in building a strong relationship. You can do email marketing for cross-selling, up-selling, and down-selling your product.

You can take an example like whenever you send an email to your customer, he/she buys. Then, if next time you send an email, the chances of buying increase because your customer has already bought from you.

You can do anytime up-selling and cross-selling in your business.

Email Marketing is also very effective in selling digital products online.

Is Email Marketing Dead?

There is a misconception among people that email marketing is dead. But this is not actually true because email marketing is one of the best ways of digital marketing.

According to Hubspot, there are 3.9 billion daily email users and mobile opens account for 46 percent of all email opens. 35% of business professionals check email on a mobile device and 73% of millennials prefer communications from businesses to come via email.

So, now you can imagine the potential of email marketing.

How to get started?

To start with email marketing, you need to build your email databases and for that, you have to make a lead magnet and an opt-in form on your website. 

If you don't have any website you can still build your email database with the help of social media platforms.

Social Media is one of the best places to connect with people and build email databases. You can use Facebook, Instagram, Twitter, LinkedIn, and YouTube for acquiring email addresses.

But before, the most significant thing is to provide value to your customer's lives. Unless and until you are not adding any value, you are going nowhere with email marketing. And it is the thumb rule to start any campaign in email marketing. 

Copywriting 

If you are aware of what is copywriting? It is the art of persuasive writing so that your customer take an action after reading your content. 

In copywriting, you give a call to action to your reader so that it motivates him/her to take some action.

But how is it important in email marketing?

As you understood that copywriting is helpful in taking action. So it helps people to understand the importance of your product and eventually, they end up buying only from you.

Copywriting is also very effective in Affiliate Marketing.

What are some best tools to get started?

There are multiple types of email marketing tools already available in the market but I would highly recommend you to go ConvertKit.

ConvertKit is the best email marketing tool for bloggers, affiliate marketers, and small business owners.

Other types of email marketing tools are:

1. MailChimp
2. SendInBlue
3. MailerLite
4. AWeber
5. GetResponse

What are the Types of Email Marketing?

There are usually 4 very common types of email marketing:

• Email Newsletters. 
• Acquisition Emails. 
• Retention Emails. 
• Promotional Emails.

How to Write Emails that Help in Customer Conversion?

As discussed before, you should apply some copywriting skills to convert your prospects. And to learn about copywriting, you can easily learn from the internet. There are tons of free content that are already available on the internet. Or you can also do paid courses which you find on Udemy and SkillShare.