Sales & Distribution Solution providing Company

Creando is a sales & distribution solution providing company, focused on connecting brands to retailers and empowering them though technology. We provide multi-channel distribution and brand development services for brands in Grocery stores, Modern Trade, Pharmacy, Departmental stores, Ho.Re.Ca and Online stores.

Brand Management

We help create growth for brands and companies through development of business strategies, marketing & branding & sales execution planning. Offering creative solutions combined with deep operative experience, intimate sector knowledge, social cultural trend belt and geographic exposure and clear insights to realize the growth potential & create sustainable value for the business.

E-commerce Management Services

We partner with you in building a robust digital backbone & an intelligent connected experience for your end customers. Once you go online, we continue to assist you in making smart choices so that you meet your prospective buyers and help your brand to grow faster.

We Help Our Partners Grow

Creando means " Creating value" for our clients with our Solutions. Our vision is to emerge as a global leader of Distribution in the FMCG sector banking on providing Reach with Cost Effective approach and Cutting-edge Technology.

Why Us?

Neighbourhood shops have always played a pivotal role in connecting brands to the consumers. We empower retailers with efficiency in buying in and selling out the assortment.

Creando For Retailers

• Assortments
• Inventory Planning
• Right Product Right Outlets
• Discount & Brand Offers
• Delivery Experience

Creando For Brands

• Professional Distribution
• Faster Access
• Cost Efficiency
• Data Analytics & Tracking
• Single Window Operations

Own Brands

Building a distribution reach with own trademark –Bringing efficiency during expansion.

Low affinity markets hence there is no marketing spends on these brands – allows better over all margin

All India Reach

Today brands are looking for partners that gives them faster access and reach. Creando takes pride in having a pan India distribution network in spite of India being such a diversified market place.

Creando's Network

At Creando we manage a smooth movement of goods from our

Warehouses to the Retailers across the country.

Warehouse

8500 sq ft space Located in Delhi

Super Stockist

68 Super Stockists in 21 states

Distributor

638 Distributors covering 430 towns across Metros and Mini-Metros

Retailer

200,000 GT Stores (estimated) of Class A, B & C types.

At Creando our Team brings more than 60 years of collective experience to the table.

Arshad Siddiqui

With over 20 years of experience in marketing, sales & distribution and strategic planning in the FMCG, retail and healthcare sectors, Arshad brings to the table his invaluable country-wide exposure to the world of marketing for his clients.

He has previously been engaged with much esteemed organisations like Balsara, ITC, Smithkline Beecham, Dr. Morepan, Hamdard, Amway, Rasna and SRL before he started Creando Associates.

He exposure ranges from varied categories like Healthcare, Tobacco, Stationary, Beverages, Personal Care, OTC, Confectionary etc. Adept in developing and streamlining systems with proven ability, Arshad helps in enhancing operational effectiveness and meeting goals with all parameters.

Shahzad Siddqui

Shahzad’s key Strength is in sales with more than 20 years of experience in Sales, Business Development and Channel & Key Account Management in the FMCG, OTC, Mobile accessories sectors.

Shahzad has been a part of the senior teams at a number of organisations like Rasna, Optimus Infracom, Hamdard, Parle Agro, Gillette, Perfetti before co-founding Creando.

With his background, he can quickly understand a company’s sales requirements. He uses his experience to help transform brands with innovative solutions. Banking on his in-depth understanding of sales figures, Shahzad knows how to promote volumes.