So you have decided that you want to make tons of cash with technical copywriter jobs, but you lack the knowledge of different writing styles that the big boys use. If that is the case then reading this article will definitely help you out. Over the next few minutes we are going to be discussing five key writing styles that are important to any freelance writing job.
So you have decided that you want to make tons of cash with technical copywriter jobs, but you lack the knowledge of different writing styles that the big boys use. If that is the case then reading this article will definitely help you out.
Over the next few minutes we are going to be discussing five key writing styles that are important to any freelance writing job.
1 - Engage your clients in a conversation:
No matter what your freelance copywriting style is, it will be imperative that you engage your prospective customer in a conversation. Talk to your readers as if they where a good friend, instead of giving them the boring technical data over, and over again. Also, remember to always hold your viewers interest level.
2 - Writing good sales letters:
Pretend like you are writing a letter to your mom or other close relative and explain to them all of the exciting benefits of your product or service. When you are done with your sales letter just replace the "Dear mom" with "Dear Friend".
3 - Freelance copywriting tip - Storytelling:
Being able to create good stories will be essential if you are going to want more freelance copywriting jobs. Telling a story from a first person narrative can be great for sparking emotional triggers within your prospect, as they'll feel like you've been in the same situation as them. Remember to highlight the benefits of your product and tell them why you created, or why you like product x.
Mastering the art of storytelling will land you more freelance copywriting gigs than you can handle.
4 - Freelance copywriting tip - Headlines:
When writing your headlines you'll definitely want to make sure they pop out and grab the viewers' attention immediately. It's a known fact that most readers will just scan through your content instead of reading all of the copy. For this reason it's important that you use benefits as your headlines. If you can succeed in sparking their interest they'll stop scanning and start reading.
5 - Use bullet points instead of paragraphs:
All freelance copywriting experts know how to use bullet points correctly within their copy. Bullet points are great for making an easy read, as well as giving the reader small tidbits of information. The key is to be brief, informative and hit your viewers with the strongest benefits to your offer.
Also, never use of periods while using bullet points as this will tell your readers to stop. Instead use commas, or semicolons to convey to your reader that they are not finished. You'll want your readers to always feel a level of incompleteness until the point of them pulling out their credit card. This is a key freelance copywriting tip to remember.
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