Digital technology and the data created and managed by it are bringing great growth and change to the chemical industry. The chemical industry is actually an industrial group, from basic chemicals, beauty products, paint, perfume and more. But they are all under pressure from digital technology, international competition and changing consumer demand.
Digital technology and the data created and managed by it are bringing great growth and change to the chemical industry. The chemical industry is actually an industrial group, from basic chemicals, beauty products, paint, perfume and more. But they are all under pressure from digital technology, international competition and changing consumer demand.
That's why leaders in the chemical industry are joining other industry leaders to improve their organization's operational efficiency, provide high-quality customer service and innovate in sales and marketing by leveraging their digital capabilities.
The new technology guarantees the right digital strategy. Through the realization of the real digital core, the general record system of the whole business can be realized.
"The business processes of chemical enterprises, including manufacturing, marketing, sales and R & D, provide performance improvement opportunities based on data capture and interpretation. Over the past two decades, remarkable productivity gains have been brought about by excellent functions. Digitization provides a means to increase productivity to a new level. "
Three benefits of digital transformation
1. customer satisfaction
Consumer expectations for buying are evolving. The next generation of purchasing agents have entered the market, and their expectations as buyers have formed their personal consumption experience. These factors include strong online buying habits, expectations of personalized experiences, assumptions about mobile access or applications, and even social capabilities. They want the "always online" information to be up-to-date, and all their interactions with suppliers' designated companies are a single entry, a self-help digital experience, a fully responsive mobile user interface, and the ability to buy at their own time. "Chemical suppliers can leverage these expectations to gain advantage by using them in the enterprise's environment," PwC said "We agree and believe that chemical suppliers can use their technical investment to meet these B2B customers by:
Embrace digital and mobile experiences - the next generation of buyers expect the system to communicate within the organization - intelligent response, not just the delivery of packets. Modern digital experience now allows customers to buy, ask for samples and access their order information anytime and anywhere, whatever they want.
Provide complete information - a comprehensive understanding of the available quantity, order history, recipe, and production of all products.
Provide information in the way the customer wants. Because of the variety of chemical measurement units, the ability to provide quantity information in the units required by customers is an important factor to drive customer satisfaction.
2. marketing and sales
We believe that making sales teams understand customer behavior in depth is a key benefit of expanding digital capabilities and integrating data sets from chemical manufacturing software. McKinsey agreed: "digital innovation in marketing and sales includes pricing systems supported by advanced analytics, generating growth opportunities from data, predicting individual customer level losses using algorithms, and then providing advice to sales teams." "The impact of these initiatives on the chemical industry is significant. Of course, using internal and external data sources creates transparency at the customer product breakdown level. Advanced analysis can scan millions of rows of data and provide additional sales advice to a single sales representative through an easy-to-use application.
3. operation efficiency
Chemical suppliers can benefit from the improvement of operational efficiency by improving asset utilization, increasing production and efficiency, and improving employee productivity with the help of modern ERP and supported business systems such as sage X3 (SAGE EM). Specific examples include:
Eliminate expensive and error prone data entry
Reduce or eliminate the flow of waste paper
Real time pricing and availability from supply chain
Optimize logistics and product delivery
Proactively identify customer payment trends
Efficient integrated acquisition
Real time synchronization of data from other parallel systems, including CRM, HR, and e-commerce systems
Reduce labor costs associated with self service (by customer) data
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