The best way to create a brand is through the customized aesthetic that people can recognize as yours. For all false lash brands, it is important to have a signature look, it promotes the idea of what you are selling the lashes for. This is the magic of Association, if you are selling soft lashes for a natural look, you may want to have the packaging slightly iridescent with natural colors, such as nude with pinkish or peach hue. It associates the lashes with a look that works with nude colors.
The association of colors and themes also sells ideas and quality. The quality of the box is always associated to the quality of the lashes and their use. The color to their performance and the style to their expense and justification thereof.
Let’s talk about the top ten Style of boxes that are being used in the industry and check how well they are doing in the market. The pros and cons of the said packaging too.
- Tuck in Boxes
The Tuck-in boxes are normally not the best quality, the material is usually a little flimsy, that is what allows them to be tucked in, however the quality of the thin material can be seen when you touch it, if they are a little too cheap quality, people will think the eyelashes are cheap too.
This is the association of the box to the quality of the lashes. The tuck in boxes are more for the cheaper quality of lashes because even with the prime material, they are not the most unique, they dominate the market, they are what you use to fit in, instead of stand out.
Let’s talk about the general Pros and Cons of these boxes
Pros
- Affordable
- Easily Available
- Safe choice
Cons
- Flimsy
- Cheap
- Saturated in the Market
- Bland
- Too Safe
- Embossed Boxes
Embossed boxes are the ones with the text or design pushed out in the material, the texture gives the design more of a shadow and the illusion of quality. This is not a style of box, but rather a design that can be used on all types of styles and help them step up a notch.
This design even helps the tuck in boxes redeem themselves slightly by adding a coat of quality in the design sector, pulling the style out of the “Too Safe” zone.
Let’s talk about the Pros and the Cons:
Pros
- Aesthetic
- Quality to the Touch
- Used for design, logo or Text
- Easily available
Cons
- Complex designs cost more
- Bad design lowers aesthetic quality
- The color scheme needs to be well-thought out.
- Metallic Foiling
Metallic Foiling is also a design instead of a style, which makes it better because you can use it to amplify the dimmed styles or use them to add elegance to unique packaging. Metallic foiling allows you to get a holographic, gold, silver or copper look to the box. This design can be customized over a style by adding it in the form of a logo or a text.
Getting down to the Pros and Cons:
Pros
- Beautiful
- Elegant
- Adds Quality
- Unique
- Adds Expense to the look
- Stands out
Cons
- Tacky if overdone
- Easily available on the market
- Hard to design well
- Magnetic Flap Boxes
The most elegant box for any luxury fake eyelashes is the Magnetic flap box, especially the rigid kind as it not only looks clean cut and beautiful, it also brings a certain luxury into the look with the addition of the magnet clamping the box shut, providing security.
Pros
- Luxurious and Expensive
- High Quality
- Graceful in appearance and storage
- Secure
- Used by luxury brands
Cons
- Expensive
- Should be provided by an experienced company
- Two Piece Boxes
Two Piece boxes are separate tops and boxes; the cap can be lifted off like a shoe box. These boxes can be luxurious or cheap looking, depending on how they are styled and designed. The Two piece boxes come in different styles like Rectangular, square, diamond, hexagon, etc. They are high quality and show you that they are if they are manufactured correctly.
Pros
- Highly Customizable
- Variety
- Safe Enough
- Luxury or Affordable
- Available easily for manufacturing
Cons
- Dependent on Material
- Dependent on Style and Design
- Can go south fast.
- Sleeve Boxes
Sleeve Boxes are beautiful luxury boxes that look the most brilliant with rigid material tray. The sleeve is made with a flexible material itself, the tray being rigid helps add to the quality and the aesthetic. The elegance of this box is comparable to a jewelry box.
Pros
- Easy to open
- Classy
- Secure
- Reusable for jewelry (appeals to clients)
- Easily manufactured
Cons
- Expensive
- Diamond Boxes
Diamond boxes are normally known for the unique aesthetic they present, they are undoubtedly for the luxury market and the boxes present a very expensive look, that is, of course, flashy and beautiful. The Diamond shape is normally complemented by the Holographic design and the sparkle from silver foiling
Pros
- Unique
- With the times
- Young demographic
- Boss
Cons
- Not the most elegant
- Slightly Flashy
- Window Boxes
Window Boxes for Eyelashes are one of the most common types of packaging. Custom Eyelash boxes on the market 80% consist of Window boxes. These are the ones with a clear file in the middle to help you showcase the eyelashes to the clients, they can see the type, shape, and length before they buy.
Pros
- Comfortable
- View of Product
- Affordable
- Easily manufactured
Cons
- Plastic Files
- Environmental hazard
- Too common
- Cheap looking
- Rigid Boxes
The Rigid boxes are made from a thick material, they can be any style or size, they have a brilliant aura and a dominating power that yell that the product is good quality and expensive.
Pros
- Sophisticated
- Expensive
- Luxurious
- Unique
- Customizable
Cons
- Expensive
- Needs Good Manufactures
- Hexagon Boxes
These are rare boxes, they provide a beautiful vibe and give the clients a feeling of higher class products. These are the rarest boxes in the eyelash game, they are not tacky like the diamond boxes but more graceful.
Pros
- Graceful
- Brilliant Attraction
- Luxurious outlook
- It can be designed in any way.
Cons
- Expensive
- Hard to achieve
- Delivery and shipment issues.
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