Technical Expertise

Why Does Modern SEO Require Virtually No Technical Expertise?

We know perfectly well that you are not an expert engineer in Google who knows every detail of its search algorithms,

We know perfectly well that you are not an expert engineer in Google who knows every detail of its search algorithms, however nowadays you do not require great knowledge in programming to achieve SEO success, since this can be achieved through simple strategies that use quality content.

Ultimately, there is only one motivation that drives search engine optimization: the user experience. So Google favors sites that make its visitors happy. Ignore all the technical terms and focus on this: the happier users are when they visit your website, the higher they will rank you.

The modern SEO is really simple. That being said, there are a few things you need to do to make your users happy.

1. Offer a good experience on the site

This includes a number of different factors, but none of them require much familiarity with web design or web development:

  • Make your site aesthetically pleasing.
  • Make it easy for your users to find exactly what they are looking for.
  • Make your site fast and optimized for any device (at this point if you may need the help of a programmer or designer).
  • Make your navigation easy.

2. Write good content

Content has been an important mainstay for SEO in the last decade, but you no longer need to pay attention to phrases that include keywords frequently, nor do you need to present content on a specific topic. You just have to make sure that you are choosing interesting, relevant and consistent topics with your line of business, writing them in an original way.

3. Let others recognize you as an authority

Google looks to external sources to determine how much authority you have in their space. In the old days, this meant sneakily adding links from as many sources as possible. Today, there is no need for these kinds of tactics.

Instead, it's about person-to-person relationship building that anyone can do with enough time and patience. Build relationships with external blogs and other publishers who will ultimately help you publish your content. Another technique for this is to write content of enough quality so that other sites link to yours naturally. Make your site a magnet for inbound links, as Google views these as "votes" for your site's credibility, trust, and authority.

4. The increase in popularity in social networks

Your popularity on social media also plays a role in your ranking in organic search results.

The social media marketing has some science, but the basics are clear and easy to understand: to establish a presence, engage with people and provide good content whenever possible. Over time, the audience will come to you naturally.

5. Obtaining local relevance

It's also important to pay attention to sites like Yelp and TripAdvisor if you're considering building your relevance as a local business (Local SEO).

Claim your profile on as many sites like these as possible (the setup process is relatively simple), and after that let your clients do the rest. Make yourself present on these sites and let people fill them with opinions about your business. All you have to do is give them the best experience in person so they can critique you constructively.

Modern CMS systems

It is also worth mentioning that most modern content management systems (CMS) have been created or modified with the intention of streamlining the SEO process. Most of the important backend settings are automatic, and most of the specific code entries are presented in an interface that is easy to understand and even easier to update.

In short, SEO today can be reduced to one principle: make your users happy. If users come to your site, get what they are looking for and have a good time doing it, Google will notice them and reward you by raising your rank.

Source: Weboost 470235

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