Logo is considered to be one of the crucial factors of the brand. It can be used as the visual representation of business- value, personality, vision can be portrayed through a well-designed logo.
One of the challenging factors of designing a logo is selection of the right fonts. There are myriads of fonts available but one or two which suits for the professional logo design need to be finalized wisely.
When you want to use more than one font in a single design then you need to find out a good relationship between them. Sometimes fonts won’t pair well with each other and ruin the whole business logo design, so selection of it is very important. While choosing font pairs, you need to understand the font families like serif, sans serif, slab and many more.
Here, we will discuss some of the beautiful font combinations which gives your logo an aesthetic look.
01. Rockwell and Bembo
One of the best font combinations to use in your business logo design. Rockwell is a part of the slab serif font family. The bold version of this font will surely grab the attention of the people by using it in the headlines, or a place where you want to highlight the text.
Bembo is a versatile, simple, sleek yet elegant font. Usually, this font is used in the body text but along with Rockwell it can best fit in the logo design as well.
02. Montserrat and Courier New
Within less time of release Montserrat became very popular among many designers of logo design companies. Specifically, for the websites, blogs, this would be the first choice for many.
If you want to illustrate the past and present in the professional logo design then definitely this would be the best choice. The combination of it makes you stand out in the crowd.
03. Calvert and Acumin
Calvert comes under the slab serif from monotype, which is named after its maker Margaret Calvert in 1980. It’s available in three weights- light, regular, and bold. Acumin, a sans serif font, is an ideal pair font with the Calvert.
Acumin is a versatile font specifically intended for a balanced and rational quality, and can capture the attention of people towards your business logo design. It comes with the 90 different styles, which encourage designers to use it in a professional logo design.
04. Playfair Display and Source Sans Pro
Playfair display is a perfect choice if you want to use a larger font in the design to get noticed by the people. It looks attractive in taglines or a product description. It’s inspired by the 18th century letterforms and emerged during the period of feather based quills and steel tipped pens.
Combination of these two fonts in your professional logo design reflects the modern and clean presentation look. So, it’s a great choice to showcase your brand’s image through a well-designed logo.
05. Helvetica Neue and Garamond
Both the fonts are very popular among designers for logos and for the texts as well. A clever use of these both fonts give your business logo design an elegant and classic look which shines out you from others. As it’s most popular, every designer must know about these fonts and definitely people would observe it somewhere.
This sans serif and serif fonts is a safe selection for any brand. There plenty of weights and sizes are available, a designer from a logo design company can make the best use of it. Hence, take the maximum advantage of using these fonts for your brand’s logo.
Wrapping Up
Primary design elements are fonts, colors, shapes, and choosing them for a logo isn’t an easy task. Lots of research are needed to find perfectly suitable elements for the business logo design. As the name of the brand is the most observed component of the whole design, so it becomes necessary to use the font which reflects the professionalism of the brand and is visually appealing. Therefore the above-mentioned pairing of fonts can help you if you want to include more than one font in the logo.
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